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Enterprise hits and misses - ESG use cases spark fresh thinking, generative AI faces pricing and ROI hurdles, and event season rolls on This article is sponsored by:

This week - ESG use cases push boundaries, while next-gen ESG vendors make their case. Generative AI keeps the spotlight, but questions about ROI and pricing loom. The fall event season remains in high gear. And: one firm makes the hits and the whiffs in the same week.


Adobe MAX - GenStudio harnesses generative AI for enterprise content workflows This article is sponsored by:

This week's Adobe MAX brought significant updates to Adobe Firefly's generative AI imaging capabilities, adding style matching, vector images, and templates, plus the launch of GenStudio to help enterprises apply the tech to marketing and content workflows.

Adobe Firefly generative match - Adobe product shot
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