diginomica

Brazil’s largest retailer automates data quality checks to improve decision making This article is sponsored by:

The ‘Amazon of Brazil’, Lojas Americanas, says 51 million customers will benefit from the use of Soda’s data checking environment and SQL testing framework

Image of someone using the Americanas app on their phone

Marketing attribution done right - some best practice tips This article is sponsored by:

Marketing attribution is needed to identify how well - or otherwise - a marketing campaign is doing. Here are some ideas on how to achieve that!

The cloud data migration challenge continues - why data governance is job one This article is sponsored by:

Cloud data migrations can bring significant operational benefits - not to mention opening up AI/ML use cases. That doesn't mean these migrations are easy. Getting migrations right starts with data governance.

ClickUp connects work management more tightly into applications with Slapdash acquisition This article is sponsored by:

After its acquisition of Slapdash, work management platform ClickUp is able to integrate more tightly into the ecosystem of SaaS apps most businesses use today.

Enterprise hits and misses - UX accessibility matters, Google and Microsoft surprise, and the metaverse gets enterprise scrutiny This article is sponsored by:

This week - lessons from UX accessibility keep us on our toes. Microsoft and Google buck the tech earnings blues - thanks to cloud. The metaverse gets an enterprise review, and NoOps wins buzzword bingo. As always, your whiffs.

How 6sense is paving the way to the future with AI This article is sponsored by:

Building out the future, leveraging AI off Big Data.

German bank NORD/LB embraces rapid change with Kafka and Confluent This article is sponsored by:

NORD/LB is undergoing a transformation programme worth approximately 500 million euros - part of that is unleashing data across the organization to embrace rapid change.

Eurotunnel departs on a journey to greater customer engagement with Salesforce This article is sponsored by:

Eurotunnel is tapping into Salesforce to enable greater personalization of customer offerings.

Suite provides the sweet spot for Zendesk as revenues grow 30% year-on-year This article is sponsored by:

Zendesk Suite is delivering results for the firm as customer adoption ramps up.

Five things we learned about ITSM last year This article is sponsored by:

Technology played a critical role in helping IT service teams adapt. Prasad Ramakrishnan shares the highlights from the Freshworks annual benchmark report, and some noteable industry winners and losers statistics.

Bronze, silver and gold trophy awards on a podium © qimono - Pixabay

UX accessibility must move beyond developers - Karen Hawkins on how to turn digital accessibility into a team practice This article is sponsored by:

UX accessibility is no longer a nice to have. But if you put this solely on your developers, it's not going to work out. Karen Hawkins of eSSENTIAL Accessibility explains how to take digital accessibility further; I reflect on diginomica's UX lessons as well.

Karen Hawkins of eSSENTIAL Accessibility

ServiceNow exceeds Q1 2022 guidance as the platform continues to gain traction across the enterprise This article is sponsored by:

ServiceNow CEO Bill McDermott is also confident about the firm hitting its target of $10 billion revenue by 2024.

Meta gets a boost on Wall Street despite mixed results - but nobody mention Elon Musk! This article is sponsored by:

Meta's share price was up on a decidedly mixed quarterly report, but the brakes are being put on in several areas of the firm.