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Marketers miss the target when first-party data fails to improve customer experience This article is sponsored by: Zoho logo 370px

Zoho's Raju Vegesna shares some ways businesses can use first-party data to build lifetime company advocacy while adding value to the customer experience.

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UK digital markets watchdog gets statutory go ahead - confirms powers for big tech fines This article is sponsored by:

The Digital Markets Unit will be given powers to provide tech giants with a ‘strategic market status’ and ensure that they follow a tailored code of conduct.

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FinancialForceX - Services-as-a-Business and the role of customer success This article is sponsored by:

At FFX 2022, Scott Brown, CEO of FinancialForce, introduces the notion of Services-as-a-Business while Neeracha Taychakhoonavudh describes how customer success works at Salesforce.

Scott Brown FinancialForce speaking about customer success at FFX 2022
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Enterprise hits and misses - real world AI uses cases get a review, retailers get a customer loyalty test, and NFTs sneak into our metaverse This article is sponsored by:

This week - real world AI use cases get a closer look, while retailers grapple with consumer (dis)loyalty. Blockchain for identity verification and gets a surprising nod, and Atlassian reviews its outage (and gets reviewed). AI also whiffs.

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Is your service strategy fit for purpose in today’s economy of uncertainty? This article is sponsored by: Zendesk logo transparent 250x150px

Customer service is higher priority than ever for business growth. Matthias Goehler of Zendesk outlines three ways to maximize personalization and quality to positively affect business performance this year.

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Merlin Entertainments uses Oracle technology to build personalized experiences for customers This article is sponsored by:

From Legoland to Alton Towers, Merlin CTO Lee Cowie says the effective use of digital systems and services across its attractions keeps visitors engaged and happy.

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Kinexions22 - how Bristol Myers Squibb shifted to a continuous improvement approach to supply chain planning This article is sponsored by: Kinexions22-logo © Kinaxis

With Kinexions22 set to formally kick off next week, the virtual event already has content to view. One highlight: Bristol Myers Squibb and ZS on how they use Kinaxis RapidResponse for continuous improvement - and a supply chain planning center of excellence.

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