At Adobe Summit, we heard plenty about building a better marketing platform - and delivering better experiences. But what happens when you put those aspirations to the pandemic test? During a customer session, Yellow Shoes, the internal ad agency for The Walt Disney Company, shared their story.
Sainsbury's plunged to a heavy loss this week, but the foundations of a strong omni-channel future look to be in place.
Whether your company is at the stage of survive, stabilize or thrive, IT investment decisions shouldn't be made lightly. Sebastian Grady of Rimini Street shares five key questions to consider before making a final choice.
Creative assets are central to how Ben & Jerry’s speaks to its customer base. But how do you optimize creative marketing when your product reaches people globally?
Blue Yonder CEO Girish Rishi explains how IPO plans were scrapped when the Japanese giant stepped in.
The global economy is opening up again as vaccine programs take effect, but organizations need to face up to the workflow challenges ahead in the new Vaccine Economy ahead.
Halfords has been engaged on a long-running digital transformation program that takes in Salesforce, SAP, 8x8 and Microsoft.
The consumer products giant has migrated hundreds of websites to a new content management platform to help support improved customer experiences.
Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe's product architecture and continues to evolve
Adobe Summit 2021 day one was loaded with content, but one topic surged into my view: the marketing system of record. But why this term, and why now? More importantly, what do customers have to say?
Atlassian opens its Team '21 event today with the launch of Jira Work Management, aimed at business teams
Walgreens was among the brands talking about embracing a digital-first world at Adobe Summit 2021 as the content and marketing tech giant announced several product updates
Increasingly, talented people aiming to stay local are applying for jobs remotely. Raju Vegesna shares Zoho's transnational localism strategy for the US and the experiences that led there.
