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Adobe Summit 2021 - how Disney's Yellow Shoes team adapted to the pandemic economy - and emerged with a new way of working This article is sponsored by:

At Adobe Summit, we heard plenty about building a better marketing platform - and delivering better experiences. But what happens when you put those aspirations to the pandemic test? During a customer session, Yellow Shoes, the internal ad agency for The Walt Disney Company, shared their story.

Nick Zappas of Disney at the Adobe Summit
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Sainsbury's challenge - build a lasting omni-channel retail model for the Vaccine Economy This article is sponsored by:

Sainsbury's plunged to a heavy loss this week, but the foundations of a strong omni-channel future look to be in place.

Sainsbury's
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Cut your losses or reevaluate? The five key IT investment questions to ask This article is sponsored by: Rimini Street logo 250x150

Whether your company is at the stage of survive, stabilize or thrive, IT investment decisions shouldn't be made lightly. Sebastian Grady of Rimini Street shares five key questions to consider before making a final choice.

Man looking at drawings of money bags for finance IT investment concept © Song_about_summer - Shutterstock
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Adobe Summit 2021 - how Ben & Jerry’s scales and optimizes its creative assets This article is sponsored by:

Creative assets are central to how Ben & Jerry’s speaks to its customer base. But how do you optimize creative marketing when your product reaches people globally?

Image of a Ben & Jerry’s ice cream van
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Panasonic buys Blue Yonder - the CEO’s inside story This article is sponsored by:

Blue Yonder CEO Girish Rishi explains how IPO plans were scrapped when the Japanese giant stepped in.

Image of Blue Yonder CEO Girish Rishi
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Turning the lights back on in the Vaccine Economy - the biggest workflow challenge of our time and one that ServiceNow CEO Bill McDermott aims to meet This article is sponsored by:

The global economy is opening up again as vaccine programs take effect, but organizations need to face up to the workflow challenges ahead in the new Vaccine Economy ahead.

Image of Bill McDermott ServiceNow CEO
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Mapping out Halfords digital transformation road trip - a lengthy journey through e-commerce, data integration, cloud telephony and ERP This article is sponsored by:

Halfords has been engaged on a long-running digital transformation program that takes in Salesforce, SAP, 8x8 and Microsoft.

Halfords
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Adobe Summit 2021 - Colgate-Palmolive uses Adobe Experience Manager to bring a smile to its customers faces This article is sponsored by:

The consumer products giant has migrated hundreds of websites to a new content management platform to help support improved customer experiences.

Image of a woman brushing her teeth in the mirror
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Adobe Summit 2021 - how Marketo Engage connects into the Experience Cloud and what's next This article is sponsored by:

Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe's product architecture and continues to evolve

Connected modern world concept © James Thew - Fotolia.com
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Adobe Summit 2021 - the marketing system of record takes center stage, but what do customers think? This article is sponsored by:

Adobe Summit 2021 day one was loaded with content, but one topic surged into my view: the marketing system of record. But why this term, and why now? More importantly, what do customers have to say?

Adobe Summit - Lincoln Financial
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Adobe Summit 2021 - new tools for customer experience in a digital-first world This article is sponsored by:

Walgreens was among the brands talking about embracing a digital-first world at Adobe Summit 2021 as the content and marketing tech giant announced several product updates

Shantanu Narayen CEO Adobe - screengrab from Adobe Summit 2021
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Transnational localism - a small town approach to staffing up This article is sponsored by: Zoho logo 370px

Increasingly, talented people aiming to stay local are applying for jobs remotely. Raju Vegesna shares Zoho's transnational localism strategy for the US and the experiences that led there.

Opening of the Zoho office in Queretaro in Mexico © Zoho
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