Why the right product positioning is critical to successful marketing programs This article is sponsored by:
How organizations position products is vital, says tech marketing veteran April Dunford.
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Fintech SI Zennify gets $7.5m from Tercera to scale its Salesforce financial services practice This article is sponsored by:
Tercera invests in fintech SI Zennify, a Salesforce and nCino consultancy specializing in financial services, with a focus on diverse recruitment and strategic integration
Why Cloud? It’s all about the experience economy!
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Jon Upton of Confluent explains why the business case for cloud now needs to focus on customer experience and employee experience combined - the experience economy.
Laing O’Rourke upgrades to SAP S/4HANA and has sights set on cloud This article is sponsored by:
Multinational construction company Laing O’Rourke bypassed Business Suite on HANA and went straight to S/4, thanks to a proof of concept run by SAP.
Salesforce's multi-year renewal provides Zuora with a big Subscription Economy proof point This article is sponsored by:
A validation from his alma mater gives CEO Tien Tzuo a new validation talking point.
As cookies crumble, it’s outcomes that matter for a personal digital experience, not technology! This article is sponsored by:
Organizations need to rethink the role of websites as products, argues Alex Atzberger, CEO of Optimizely.
The future of events is hybrid, but how do we get there? Tips and visuals with Paul Richards of HuddleCamHD This article is sponsored by:
With the Omicron variant stealing headlines, spring event planners are in scramble-or-pray mode right now. That's where hybrid events could come in. But how do we pull it off? Here's some tips - and a visual tour - from my video chat with Paul Richards of HuddleCamHD.
Box Q3 earnings and why it pays to solve hard problems over the long run This article is sponsored by:
A pleasing set of Q3 results from enterprise content management vendor Box shows why it pays to take a long-term view
UK government publishes standard and guidance for AI algorithmic transparency This article is sponsored by:
The Cabinet Office’s Central Digital and Data Office has said that the standard will be piloted by several public sector organizations and be further developed.
What is the role of AI in pandemic response? The National Security Commission on AI provides a framework This article is sponsored by:
In 2020, the National Security Commission on Artificial Intelligence put out a landmark 750 page report on AI. This year, they followed up with a paper on putting AI to work in pandemic circumstances. But is it actionable? Here's my review.
Lonely no more - Salesforce names Bret Taylor as co-CEO alongside Marc Benioff This article is sponsored by:
Taylor's promotion is the latest executive move that's created a powerful management team at the top of Salesforce.
UKISUG Connect 2021 - SAP RISE needs use cases, clarity and a refined purpose This article is sponsored by:
The UK & Ireland SAP User Group, SAP executives and SAP customers talk to diginomica about the ERP vendor’s latest pitch - RISE with SAP - to get customers to S/4HANA in the cloud.
ABC - learn the untapped potential of activity-based costing in healthcare finance
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As the healthcare industry faces pressure to examine cost structures, Brian Bogie of Sage Intacct examines the true cost of healthcare through ABC - activity-based costing.
