Why the right product positioning is critical to successful marketing programs This article is sponsored by:
How organizations position products is vital, says tech marketing veteran April Dunford.

How organizations position products is vital, says tech marketing veteran April Dunford.
Tercera invests in fintech SI Zennify, a Salesforce and nCino consultancy specializing in financial services, with a focus on diverse recruitment and strategic integration
Jon Upton of Confluent explains why the business case for cloud now needs to focus on customer experience and employee experience combined - the experience economy.
Multinational construction company Laing O’Rourke bypassed Business Suite on HANA and went straight to S/4, thanks to a proof of concept run by SAP.
A validation from his alma mater gives CEO Tien Tzuo a new validation talking point.
Organizations need to rethink the role of websites as products, argues Alex Atzberger, CEO of Optimizely.
With the Omicron variant stealing headlines, spring event planners are in scramble-or-pray mode right now. That's where hybrid events could come in. But how do we pull it off? Here's some tips - and a visual tour - from my video chat with Paul Richards of HuddleCamHD.
A pleasing set of Q3 results from enterprise content management vendor Box shows why it pays to take a long-term view
The Cabinet Office’s Central Digital and Data Office has said that the standard will be piloted by several public sector organizations and be further developed.
In 2020, the National Security Commission on Artificial Intelligence put out a landmark 750 page report on AI. This year, they followed up with a paper on putting AI to work in pandemic circumstances. But is it actionable? Here's my review.
Taylor's promotion is the latest executive move that's created a powerful management team at the top of Salesforce.
The UK & Ireland SAP User Group, SAP executives and SAP customers talk to diginomica about the ERP vendor’s latest pitch - RISE with SAP - to get customers to S/4HANA in the cloud.
As the healthcare industry faces pressure to examine cost structures, Brian Bogie of Sage Intacct examines the true cost of healthcare through ABC - activity-based costing.