B2B and B2C content strategy aren't the same. If you claim they are, you might just get a rant out of me. Pour your beverage of choice, and check out a different take on the B2B attention game.
7,000 deskless workers get access to the latest company news and training materials via the Five Guys ‘Chatty Patty’ app
Most AI ethics reports get lost in the vague reassurance of good intentions. Deloitte's recent paper on the five biggest issues in tech industry ethics was different. Here's my critique - after a dialogue with the report's lead author.
The future of the PSA sector starts here...
What shape for retail in the Vaccine Economy? At the end of 2021, that's a question to which the answer is still evolving...
The data-driven enterprise became a reality in 2021, extending across finance, IT operations, customer engagement, supply chain, people management and collaboration.
Predictions are a perilous game indeed. But as we head into what is sure to be an AI-saturated 2022, a look back at these ten AI predictions from 2021 is instructive.
Is it time to move past ERP? Or can ERP make a case for its own relevance? It's a question for every customer undertaking a business transformation. Use these top picks as a sounding board, and let's continue the debate.
My 2021 reading list for the enterprise executive.
As ever, diginomica spent our time this year diving into customer stories. Here are some of the most interesting digital enterprise use cases in 2021.
The year in marketing tech via my favorite articles of 2021.
At its re:Invent gathering recently, AWS announced a Private 5G service. Here's what it means for enterprises.
So that was 2021, and what have we learned? As it turns out - plenty, as diginomica partners continued to provide project authority and insights throughout.
