diginomica

Is your service strategy fit for purpose in today’s economy of uncertainty? This article is sponsored by:

Customer service is higher priority than ever for business growth. Matthias Goehler of Zendesk outlines three ways to maximize personalization and quality to positively affect business performance this year.

The Customer Service Strategy Support Assistance Concept © RawPixel.com

Merlin Entertainments uses Oracle technology to build personalized experiences for customers This article is sponsored by:

From Legoland to Alton Towers, Merlin CTO Lee Cowie says the effective use of digital systems and services across its attractions keeps visitors engaged and happy.

Image of a family on a rollercoaster ride at a theme park

Kinexions22 - how Bristol Myers Squibb shifted to a continuous improvement approach to supply chain planning This article is sponsored by:

With Kinexions22 set to formally kick off next week, the virtual event already has content to view. One highlight: Bristol Myers Squibb and ZS on how they use Kinaxis RapidResponse for continuous improvement - and a supply chain planning center of excellence.

Twilio Q1 results beat expectations as company aims for profitability by 2023 This article is sponsored by:

Twilio executives highlight that the company’s period of investing should start to deliver results over the coming quarters.

Twilio Signal Jeff Lawson Great Communications Renaissance by @philww

Starbucks goes 'trenta' on NFTs and Web 3.0 to create the digital third space, but is the timing right? This article is sponsored by:

Starbucks hasn't invested where it needed to over the past couple of years and the core business needs attention. So now's the time to go big on NFTs, right?

CIOs begin to rethink apprenticeships and training This article is sponsored by:

Despite the skills shortage, CIOs in the UK have a wealth of training methods open to them

Image of someone working at their computer coding

Using APIs to innovate faster in a space between “buy” and “build” This article is sponsored by:

When it comes to new technology, the obvious choices are buy, or build. But there is a third option, as Chris Busse of Terazo demonstrates with some real-word examples, for Tercera.

Buy vs build - Traffic sign with two options - appeal to be creative, skillful and dexterous to be able create, make, build own product © M-SUR - Shutterstock

Exams in England could soon be taken digitally, as COVID-19 inspires broader use of education technology This article is sponsored by:

Ofqual - England’s qualifications and exams regulator - has set out a new three year plan, which looks at the opportunity of on-screen assessment.

An image of a student taking an exam on paper

Taking the pulse of SAP CX on the verge of SAP Sapphire 2022 - Jen Bailin on bar-raising talent, cloud-native, and the CX metaverse This article is sponsored by:

I've been tracking SAP CX moves across leadership changes. Now, the week before SAP's Sapphire events, it's time for an update and preview. SAP's Jen Bailin joined me to share her views, including her take on the relevance of the metaverse.

Freshworks revenues up 42% as customer growth continues This article is sponsored by:

Freshworks CEO Girish Mathrubootham is looking to the firm's new e-commerce CRM offering as a major opportunity.

Closing the skills gap - how low-code development is helping businesses accelerate digital transformation This article is sponsored by:

Hamiedha Sahebzada of ServiceNow explains why low-code is for everyone - and points to one company who is walking the low-code talk now.

Image of someone designing a process at work

What I’d say to me back then - Rachel Obstler, EVP of Product at Heap, on why it pays to be picky This article is sponsored by:

Heap has a good record on diversity, but the work goes on, says EVP of Product, Rachel Obstler.

Retail's 2022 transformation to-do list - loyalty is hot, says Salesforce's Rob Garf This article is sponsored by:

After two years of crisis mode, any hope of 2022 being a time to take stock hasn't panned out. Salesforce's Rob Garf says now is not the time to slow down on transformation.