Customer journeys today travel across multiple channels, devices and pathways leading to data becoming tangled and disparate. Bridgette Darling of Adobe shares four practical steps to keep a customer and their experience on track.
Re-commerce reborn- thredUP and Urban Outfitters tap into consumer desire to do good in the Vaccine Economy
Fashion-conscious, eco-conscious and financially-conscious, the Vaccine Economy shopper is looking for more from retailers. Resale-as-a-Service ticks all the right boxes.
Vaccinated Retail - digital learnings from the COVID crisis hold firm at Gap and Abercrombie & Fitch
Two US retail icons have seen digital return hold steady even as stores re-open.
"Digital-first, but not digital-only" - Williams-Sonoma hopes for a retail home run in the Vaccine Economy
Williams-Sonoma's customers are back in the stores, but e-commerce remains a powerful direction of travel in a "fractured" market.
Good customer data = great customer experiences = Customer Data Platform - a view from Segment CMO Katrina Wong
A compelling conversation on the status and future of Customer Data Platforms.
Only connect? Let's have lunch to discuss, says Salesforce's Peter Coffee.
Who's Zooming who? We all are and are likely to carry on doing so for some time as the great return-to-the-office is put on hold.
As 'normalization' kicks in and shoppers head back to the store, can online pureplays like Wayfair furnish a Vaccine Economy future?
Wayfair has 'had a good war' during the COVID crisis, but as consumers drift back to the stores, what lies ahead for an online-only business model that was already eyed skeptically pre-pandemic?
B2B video streaming services - switch on or switch off?
Albertsons wants to bring "joy to grocery shopping". Striking the right omni-channel retail balance in the Vaccine Economy will be critical.
Video killed the radio star; will it do the same to some marketers? Salesforce data points to new priorities for marketing in the Vaccine Economy
Marketing didn't emerge from COVID unscathed. Some new opportunities emerged; so did some big challenges.
A digital makeover with RISE with SAP for Revlon, just part of a wider transformation wave in the cosmetics industry,