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Pandora skips to the next track as advertising revenue growth becomes focus This article is sponsored by:

Pandora is to focus less on premium subscriber growth and more on growing advertising opportunities from its larger free service user base. Changed priorities ahead.

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Digital? You ain't seen nothing yet, says Starbucks Chief Strategy Officer This article is sponsored by:

If you think Starbucks has been a digital retail exemplar to date, wait till you see what's coming up on the tracks, says Chief Strategy Officer Matt Ryan.

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Technology for social good -  what3words and international relief efforts This article is sponsored by:

In the first of a short series exploring how different types of technology are used for social good, Cath Everett talks to start-up what3words about its award winning international relief tech.

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'Auntie' says she wants to listen more as the BBC builds digital thinking around viewer data This article is sponsored by:

The BBC used to know what's best for its viewers, but in an age of Netflix disruption that's not sustainable. So now it's all about driving a digital direction by offering highly personalised services.

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Sergeant Pepper’s Transformation Agenda This article is sponsored by: salesforce-sidebar

Lessons from Sergeant Pepper's Lonely Hearts Club Band - Salesforce's Peter Coffee finds much to consider.

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B2B content strategy - a breezy twenty point gut check This article is sponsored by:

A no-slides, no-notes talk on content strategy put my views to the test. Here's twenty quick hit points from the talk - and some closing tips for B2B content producers.

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'Uber meets Tinder' in life-saving mobile app for NHS staff This article is sponsored by:

NHS PHP, the internal confidential support service for National Health Service medics feeling the strain, says a move to an app-based approach has been key to recent national expansion.

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Why SAP's design approach is central to its Leonardo ambitions - with Sam Yen This article is sponsored by:

Design methods are inseparable from SAP 's Leonardo ambitions. At Enterprise UX 2017, SAP's Sam Yen gave me his take on Leonardo, and why design will be integral to these emerging tech projects.

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Ten things I learned about an Uber-based North South divide and the destruction of elites This article is sponsored by:

Much has been made of the drivers' Uber experience but living well outside London, the most commonly cited city in the UK, I've found remarkably consistent driver experiences among a cohort of full time drivers.

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Stop procrastinating and get moving on video marketing This article is sponsored by:

The barriers to effective video content have never been lower. Here's why video marketing matters - and some new video platforms to consider.

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Twilio packages conversational engagement for enterprise devs This article is sponsored by:

Cloud communications platform Twilio packages conversational engagement as a set of ready-made components to broaden its appeal to enterprise developers

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Clearing out the SAP screen crud at Seventy Seven Energy with ClearUI This article is sponsored by:

A good user experience is often a rare event in the world of enterprise applications. Clear Software solves the UI problem for end users in an elegant fashion.

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