User experience

Archive: User experience

Why account-based marketing hasn't reached its terminus - the journey goes on

Catching up with Tim Kopp, former CMO of ExactTarget, now heading up ABM solution provider Terminus.

Breaking up is (too) hard to do for The GAP and Old Navy, so what's the next omni-channel 'big idea' going to be?

Spinning off Old Navy was supposed to be the 'big idea' that would assist The GAP's omni-channel turnaround - except it wasn't. Whatever happens next a new CEO needs to keep up the digital focus.

NRF 2020 - retail must take back control of its digital future, says Microsoft's Nadella as IKEA cuts loose from Amazon

"You cannot be cool by association with a tech vendor." Retailers need to build out and skill up their own digital stacks and not depend on third parties, such as a certain online behemoth...

Customer success concept - figure steps on rising graph over caring hand © Black Salmon - shutterstock

Customer success in focus as FinancialForce intros new workspaces and analytics

FinancialForce is keeping a close eye on customer success and adoption as it introduces new Salesforce-powered workspaces and predictive analysis

AI in retail - big investments can deliver new business and happy customers

Pivoting off news around this week's NRF event in New York with a look at AI applications in retail, including a diginomica favorite, Domino’s Pizza.

Misericordia University scores top marks in website accessibility test

As federal lawsuits over digital inclusion continue to rise, this university used AudioEye’s cloud-based website accessibility service to ensure its online presence remains open to all.

Wooden toy helicopter on book landing page © smolaw - shutterstock

Why you should banish landing pages from your customer-centric website

Today's informed B2B buyers map their own customer journeys. Landing pages are an anachronism in a customer-centric website

Retail's 2019 - the Stuart version

Some wins, a lot of losses and more in the retail world of 2019.

2019 - the Martin version

Infrastructure introspection via Martin's 2019 highlights.

Drone alone 2 - the unexpected benefits

Some unusual perspectives on drones in the second of two reports from the Westminster eForum conference on regulation and airspace management.

Privacy threat at work - laptop with eyes in screen © Juergen Faelchle - shutterstock

Consumer privacy breaches are in the news. But who's spying on you at work?

The threat to consumer privacy often makes headlines, but Big Tech companies want to spy on us at work too, warns Zoho's Raju Vegesna

Mitsubishi Electric's Salesforce transformation isn't hot air as engineers get CRM data at their fingertips

Mitsubishi Electric Trane HVAC will continue rolling out new Salesforce-centric iterations in 2020, but its CRM transformation journey began back to 2014.