At NRF 2018, the retail apocalypse gave way to a more optimistic narrative. But as the data from NRF's consumer behavior panel showed, today's consumer has raised the bar. How can retailers close the expectation gap?
True 1-1 personalization is still a rare achievement. Conversant says their AI and machine learning approach is a way forward. But how is privacy protected? Can marketers learn to trust a "black box"?
My tour of NRF 2018 retail demos was a dizzying mixture of the clever and the overhyped. Here's an illustrated review of this year's winners, with a bias towards practical tech retailers can use this year.
Retail review - employees are the missing link, and conversational commerce is the wild card at NRF 2018
My first NRF 2018 retail review missed some surprising trends. In this roundup, I hit on retailers' next moves: employee experience, conversational commerce, and the hard-to-win online consumer.
At NRF 2018, Salesforce's Rob Garf shared some compelling mobile commerce numbers with me - including an 18 percent surge in mobile commerce. But it's the reasons behind the surge that retailers should be tracking.
Not all retail demos are created equal. Here's a couple of recent faves that show how AI and augmented reality can make the retail experience better - and help retailers compete.
Getting a semi-decent personalized tech briefing out of Amazon Alexa is a project. Here's an illustrated look at how I did mine - and how enterprise readers should approach it. Plenty of heachache-saving tips included.
Real-world examples of wearables and augmented reality/virtual reality (AR/VR) on the manufacturing shopfloor. Plex CTO Jerry Foster shares customer stories
An omni-channel retailer that is still thinking about the 'pros and cons' of having a mobile app. Pier 1 Imports isn't exactly at the bleeding edge of digital thinking.
An interview with Braze's CTO on how its technology helps brands make personalized, mobile-first connections at scale and build timely consumer engagement
Cyber Monday met expectations and delivered a set of record numbers, particularly around mobile platforms.
Kohl's CEO saw the value of the store earlier than many omni-channel retailers, but this doesn't guarantee a healthy future.
The tire maker had ambitions to become a tech company at Dreamforce.