Archive: e-commerce

Read more on: Retail e-commerce and the omni-channel
Default Featured Image

Can NOOK find a digital niche for Barnes & Noble?

  • NOOK has struggled to make headway against competition from the Kindle.
  • Microsoft's cut its losses and bailed out of its NOOK partnership.
  • The challenge for Barnes & Noble is how to kick-start a product offering that's been  in decline from its launch.

Default Featured Image

cat-icon Outcomes should outweigh activities

In today’s world of connected customers, any situation that produces a growing number of unsatisfied customers is a mortal threat to a brand; focus on outcomes.