Archive: Salesforce

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cat-icon Identity - the heart of modern marketing

Brand success is based on the strength of relationship they enjoy with consumers, and marketers that put identity at the center of their strategy are building the foundation to deliver exceptional experiences that stand out.

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cat-icon Cash is the only non-fiction

"The only profit center is the customer whose check has not bounced." Salesforce's Peter Coffee considers the nature of tomorrow's Quote-To-Cash.

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cat-icon Du Mu on the mountain

What makes for a successful pivot by a challenged incumbent, enabling (in rare cases) continued leadership through more than one major epoch of an industry? Lessons from the Art of War.

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cat-icon Following fractal maps

Nail-clippers, toasters and voyages of fractal dimension - Salesforce's Peter Coffee has maps and metaphors on his mind.