Archive: Salesforce

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cat-icon What happens when everyone wants one?

For every innovation, we need today to include in our assessment some questions of the form, “What if this catches on?”, says Salesforce's Peter Coffee.

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cat-icon Three steps to outstanding service

As Dreamforce kicks off, Andy Lawson, EVP of Salesforce EMEA, contemplates the technology enablers that are changing the nature of customer service.

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cat-icon Identity - the heart of modern marketing

Brand success is based on the strength of relationship they enjoy with consumers, and marketers that put identity at the center of their strategy are building the foundation to deliver exceptional experiences that stand out.

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cat-icon Cash is the only non-fiction

"The only profit center is the customer whose check has not bounced." Salesforce's Peter Coffee considers the nature of tomorrow's Quote-To-Cash.