Just implementing technology is rarely enough to make a real digital transformation; you need to look at implementing new cultural and organizational norms, says Salesforce's Tony Colon.
Salesforce's Peter Coffee looks beyond Platonic shadows - digital transformation lessons from a 2,400 year old thought experiment.
System thinking via Marx, Adam Smith and Heinlein, courtesy of Salesforce's Peter Coffee.
Innovation labs were the future once - and they can still work, despite some high profile closures. But, says Salesforce's Tony Colon, there are some important questions for organizations to ask.
For every innovation, we need today to include in our assessment some questions of the form, “What if this catches on?”, says Salesforce's Peter Coffee.
Gavin Mee, Senior Vice President, Enterprise Sales and Head of UK at Salesforce, looks back at his personal highlights from Dreamforce.
As Dreamforce kicks off, Andy Lawson, EVP of Salesforce EMEA, contemplates the technology enablers that are changing the nature of customer service.
Don't be data-driven off the cliff! Salesforce's Peter Coffee navigates through the abundance of data encountered today.
Customer experience should be as important in the public sector as the private sectors says Salesforce's Gavin Mee.
Brand success is based on the strength of relationship they enjoy with consumers, and marketers that put identity at the center of their strategy are building the foundation to deliver exceptional experiences that stand out.
Tríona Byrne, Director of Executive Marketing, Salesforce.org, talks to Trócaire, overseas development agency for the Catholic Church, on digital donor engagement.
"The only profit center is the customer whose check has not bounced." Salesforce's Peter Coffee considers the nature of tomorrow's Quote-To-Cash.
It’s vital to make sure your sales strategy is deliberate and developed with your customer at the center of all you do, says Salesforce's Andrew Lawson.