For every innovation, we need today to include in our assessment some questions of the form, “What if this catches on?”, says Salesforce's Peter Coffee.
Gavin Mee, Senior Vice President, Enterprise Sales and Head of UK at Salesforce, looks back at his personal highlights from Dreamforce.
As Dreamforce kicks off, Andy Lawson, EVP of Salesforce EMEA, contemplates the technology enablers that are changing the nature of customer service.
Don't be data-driven off the cliff! Salesforce's Peter Coffee navigates through the abundance of data encountered today.
Customer experience should be as important in the public sector as the private sectors says Salesforce's Gavin Mee.
Brand success is based on the strength of relationship they enjoy with consumers, and marketers that put identity at the center of their strategy are building the foundation to deliver exceptional experiences that stand out.
Tríona Byrne, Director of Executive Marketing, Salesforce.org, talks to Trócaire, overseas development agency for the Catholic Church, on digital donor engagement.
"The only profit center is the customer whose check has not bounced." Salesforce's Peter Coffee considers the nature of tomorrow's Quote-To-Cash.
It’s vital to make sure your sales strategy is deliberate and developed with your customer at the center of all you do, says Salesforce's Andrew Lawson.
Companies must create a clear AI roadmap that accounts for early learning curves, and know that this will turn into customer insights, says Salesforce's Adam Spearing.
Lessons from Sergeant Pepper's Lonely Hearts Club Band - Salesforce's Peter Coffee finds much to consider.
Innovation can happen in all corners of government, and grassroots ideas can quickly sprout, helping build an inclusive culture of learning and critical thinking, says Salesforce's Gavin Mee.
Companies that look to become the business superstars of tomorrow are using cloud technology to evolve, offering customers amazing, personalised experiences.