Wrapping up his myths of personalization series, Sailthru CEO Neil Capel makes the case for why personalization is now a need-to-have, with implications far beyond short-term conversion rates. He also takes a hard look at two misused words, prediction and recommendation.
Customer loyalty doesn't exist. Is that madness that runs contrary to all customer experience wisdom, asks Oracle's David Lopes?
In the digital era, an authentic brand promise shapes the customer experience. NetSuite CMO Fred Studer sets out his manifesto for marketing revolution
In the first of a two-part series, Sailthru CEO Neil Capel dispels myths of personalization that hold back marketers from effective customer engagement
IT teams must make it clear to the business that the transition to the cloud is a marathon and not a sprint.
Platforms are now part of the tech lexicon, but do the definitions hold up? SAP's Aiaz Kazi shares how his own view of platforms has evolved, and how his team's work with developers and startups has changed his thinking
Peter Coffee, VP for Strategic Research at Salesforce, tracks the evolution of analytics, from horoscope to hands-on.
Good news if you're struggling with on-premise IT. Infor's Sameer Bhaidani shows how an ROI assessment can help build the business case for ERP in the cloud
The old way of doing things, by which companies had to wait years for an IT project to be finalized, is no longer sustainable, says Steve Miranda, Executive Vice President of Applications Development at Oracle.
The best user experience is when the machines do it all for you. Like cars, the era of self-driving enterprise IT is near, writes UNIT4's Thomas Staven
To meet customer expectations, next generation ERP must be built on the right kind of cloud platform, writes Kevin Roberts of FinancialForce.com
A true digital business platform is the centre of a modern organisation’s business and economic model, says Oracle's Andrew Sutherland.
Salesforce's Peter Coffee argues the design case for a rights-centric mantra of “establish permissions, then construct secure containers, and only then collect and seek value from data.”