Why the struggle for ethics in generative AI is more complex than we imagine This article is sponsored by:
When are ethics not ethics? And when are people not people? Welcome to the hall of mirrors that is the proving ground for ethical AI

When are ethics not ethics? And when are people not people? Welcome to the hall of mirrors that is the proving ground for ethical AI
To mark Earth Day this weekend, a look at how Virgin Media O2 is combining the notion of environmental intersectionality and systems thinking to underpin its sustainability strategy.
With Earth Day occurring this weekend, what role can tech play in tackling food sustainability issues around the world?
From renewables and carbon capture to EVs and AI - how the tech sector can help save the planet.
The music industry has often been the canary in the coal mine of new technology. Can it keep breathing in the latest cloud of innovation?
What are the legal dimensions of generative AI for creative people?
A rash of new and recycled old technologies pose a challenge to longstanding concepts of IP ownership and copyright. What are the key issues?
WhatsApp, Signal and other encrypted messaging services continue to take aim at the UK government’s attempts to reduce privacy protections via its new Online Safety Bill.
A CEO forecasts that people in the career and skills ‘middle’ are most at risk from AI. But there’s a problem: doesn’t that mean millennials and Generation Z?
A software CEO explains why limited use cases represent a sensible application of generative AI for business. But he does have concerns about the technology.
Consumer goods companies reckon they're walking the walk when it comes to integrating operational strategies with sustainability goals. Is it that simple?
CIO for Global Functions and Group CISO Allan Cockriel describes how every function has to modernize in order to change energy sources
All too few organizations have been doing much to tackle nature destruction and loss to date, which tends to be overshadowed by the much higher-profile climate change debate. But Salesforce is attempting to blaze a trail here by launching its three-pronged Nature Positive strategy.