Digital transformation - frictionless enterprise

data-insight

Data alone doesn’t provide insights, data connections do

Barb Mosher Zinck issues a corrective: we don't need data; we need connected data. She makes her case with two scenarios. One involves breaking down data silos for a "360" view of the customer. The other addresses the thorniest of marketing analytics problems - lead attribution. In each case, we have real world examples to consider.