Salesforce unveils more tools for workflow automation today, including MuleSoft RPA, document scanning, and digital process automation targeted at specific industries
The art of customer experience – from transaction to conversation
Customer journeys today travel across multiple channels, devices and pathways leading to data becoming tangled and disparate. Bridgette Darling of Adobe shares four practical steps to keep a customer and their experience on track.
A customer can have a great sales experience and still end up disappointed with the product. In an XaaS world, businesses must monitor outcomes too.
Seamless integration is the wrong goal - when it comes to AIOps, it’s all about the seams
"Seamless integration" is lauded for its invisibility, but is that a realistic goal? John Appleby of Avantra explains why it's time to pay close attention to the seams of AIOps integration.
Zuora's Q2 results provide evidence that the subscription economy specialist has been making the right strategic choices on product and go-to-market
Going digital over the past decade has transformed the operations of New England life safety business Fire Equipment, enabling rapid expansion and helping it adapt to the pandemic.
The first fruits of Salesforce's acquisition of Slack are unveiled today as the CRM giant urges customers to adopt a Slack-First Customer 360 approach to sales, service and marketing
Many of the mechanisms and processes a finance team needs to put in place to enable continuous close are worth doing, even if you still only close once a month.
Comparing apples to apps - what a century of farming in America can teach us about the future of tech
The technology industry faces disruption, shortages and rising costs. Raju Vegesna of Zoho looks back at 100 years of American farming history for some answers that can be applied to tech today.
People power should shape the workspaces of the future
Lisa Dodman of Unit4 describes her company’s approach to workspace transformation and the guiding principles of freedom, trust and people experience which it’s following.
If you want your transformation to succeed, culture is the key
One of the most important things to remember about digital transformation is the culture of managing change. Sanjay Brahmawar of Software AG shares three fundamental principles, for projects large or small.
After his keynote, I pressed CEO Jon Roskill on why Acumatica is pushing a digital transformation narrative. He also explained what's possible for ERP on an Apple Watch, and what's not, tweaking competitors along the way. Here's the highlights - and my own Acumatica progress report.
Startup Skyflow debuts a PII vault as a service that takes an API-first approach to PII security
