Is it time to think like a category designer? Categorically yes! This article is sponsored by:
A guide to category design from Pablo Gonzalez, co-founder of the Category Thinkers Community.
A guide to category design from Pablo Gonzalez, co-founder of the Category Thinkers Community.
The pet food supplier has implemented Emplifi Service Cloud and delivered a 97% match-rate for enquiries answered by AI-powered chatbot technology.
This week's Adobe MAX brought significant updates to Adobe Firefly's generative AI imaging capabilities, adding style matching, vector images, and templates, plus the launch of GenStudio to help enterprises apply the tech to marketing and content workflows.
CTO Stephan Pretorius explains how WPP has been through a reflective process that asks the question: what does creative marketing look like when AI can create content?
As the skills for visual communication become a pre-requisite for professionals, Canva launches a new suite of AI-powered products for DIY visual communications.
Content Management platforms don't have to be built for developers or marketers. It is possible to support the best of both worlds, and that's what Contentful, a composable content management platform vendor, aims to do.
Jaime Sommers had a bionic ear. What B2B marketers need is bionic chatbots, says Drift.
Kelman has returned to Salesforce at an interesting time as the company pivots towards being an AI firm - or does it?
How well do marketers and executives understand AI? Use with caution.
By getting a tight grip on its data, the global lifestyle management specialist provides truly bespoke experiences to its members.
Luxury car maker connects to its customers, and customers connect to their cars with Heroku-based mobile app
A significant push to democratize generative AI use.
PR pitches can spark a great story - but too often, they wind up in the virtual recycling bin. Here are ten notorious PR mistakes to avoid, all based on real life encounters from diginomica inboxes. These "close encounters of the worst kind" can be avoided - we'll explain how.