Getting our heads around the latest headless evolution developments at Contentful.
Salesforce taps AI to do the 'heavy lifting' in identifying the right contacts for successful Account-Based Marketing
Salesforce drafts Einstein to pick up the manual 'heavy lifting' involved in creating successful ABM campaigns.
Global security software vendor McAfee was using Salesforce for its sales team, but integration with the marketing department was lacking. Pardot is set to change that.
Virtual event highs and lows - with hybrid events on deck, enterprise events remain a baffling failure of imagination
Virtual events remain a grim tour of duty, not to mention a passive exercise in brandcasting. But we've also seen vendors apply creative event design, and get a payoff - ZohoDay being a winning example. There's still time to get this right, and seed our hybrid event future.
Taking a deep(ish) dive into Terminus and the potential of multi-channel ABM.
If the future of privacy is cookieless, what happens to the ad tech industry when third-party cookies go away?
Google's pending changes to third-party cookies in Chrome put marketers on notice - but are we truly entering a cookieless ad tech world? Tapad CTO Jeff Olchovy shares his views on marketing technology in a cookieless future.
Sales, Marketing and continuous learning - an Allego CRO perspective.
Salesforce passes the $20 billion milestone; onwards to $50 billion with a new business operating model in play
Salesforce comfortably crashed through its long-standing revenue target. The next step is faster growth powered by a work from anywhere model, according to CEO Marc Benioff and team.
The road to hell is paved with good intentions; the road to good account-based marketing should be paved with intent.
Re-inventing the flywheel - how Walmart plans to transform retail as the COVID e-commerce boom slows down
It's time for Walmart to get started on what comes next as the world's largest retailer ramps up its e-commerce ambitions and eyes up new revenue opportunities.
Selling through video - secrets of user success, complete with snowboarding pitches and canine co-stars
Video in sales - exemplars of success that include packages in transit, skateboarders on the slopes and canine co-stars!
Event startups want to throw technology at the virtual event problem. But enterprise events were already broken. Better virtual events don't start with technology - they start with creative event design.
Email marketing never goes out of style - but that doesn't mean it's paying off. Fresh data from Ascend2 reveals some email marketing surprises. How should marketers apply these lessons?