Video is a powerful enterprise marketing tool - but if you're not careful, you can get into trouble. YouTube's limitations can pose problems. When it comes to viewer engagement, issues like video length matter.
Hugo Boss CEO Mark Langer has taken a pragmatic stance on digital transformation in the luxury retail sector.
We speak to Brett Caine, CEO of Urban Airship, about its recent acquisition and the business of bringing brand experiences to consumers on their smartphones
A strong year end for Salesforce, but Wall Street was spooked by outlook.
Gated offers - a personalization idea that targets segments of your customers and makes them self-identify to you.
Another year, another polish of that digital marketing strategy - perhaps with a new CMO in-house. But what should that strategy be? It's not as straightforward as it sounds, especially when you factor in the talent you need to execute.
BritBox will supposedly be The BBC and ITV's way of combating Netflix. Or will it?
Wendy's is a grand old dame of 50 this year and in need of a digital touch-up.
Alexa, can you give me a daily enterprise tech Flash Briefing? "Not exactly, but you may like these podcasts."
Hey enterprise pros - like the idea of a personalized audio briefing? So do I. Alexa's Flash Briefings lack enterprise content, but there's still a nice mix of tech and business updates to be had. Here's some tips for getting started, and a look at my setup.
Manchester United has a clear goal in mind - digital engagement with its fanbase on a global scale.
Amazon’s stunning decision to give up on New York for HQ2 is baffling and a little bit mysterious.
Is HowDoo the future of social media platforms? An inside look at HowDoo's ambitious Facebook alternative
Can Facebook and its Instagram tentacles be unseated? Seems unlikely, but the cracks in the data armor are showing. A blockchain-powered alternative seems farfetched, but HowDoo has some refreshing ideas to consider.