Media intelligence provider Meltwater pivots to a platform strategy with Fairhair.ai, opening its huge dataset of online business content to data scientists
Customer service isn't a technology problem. It's the challenge of moving from reactive to pro-active. Barb Mosher Zinck shares tips from the CEO of CloudApp on turning customer support into a competitive edge. Yes - the art of the customer service chatbot is covered.
Express by name, but not by nature - at least not when it comes to finding and enabling an optimal omni-channel retail mix.
A strong second quarter for Salesforce as the Benioff/Block co-CEO balance takes shape.
My last post on B2B buyers stoked readers' fires. The debate: are social networks an effective channel for reaching B2B buyers? Here's some reader views - and my reactions.
As I prep for Shop.org, now is the time to pull out the best retail stories I have yet to write about. Here's how Milk Makeup competes with the retail giants - and how Salesforce Commerce Cloud enters the picture.
One of the UK's leading politicians wants to tax Facebook and Netflix in order to fund a new digital broadcasting order in the UK.
Yes, email marketing still has the edge. But as Adobe's 2018 Consumer Email Survey shows, that's starting to change. Barb Mosher Zinck has a first look at the numbers - and some updates on Adobe Campaign as well.
What passes for personalized video hasn't been terribly impressive to date. But SundaySky thinks they've advanced what's possible - with personal videos on the fly. Barb Mosher Zinck takes a closer look - and gets her own personalized video.
Recently I put my content strategy for the B2B buyer to the live test. The audience had some terrific questions. Here's a rundown of the event and the top questions asked - with links to audio.
It's only 18 months until 2020 - time to get on the front foot to meet your digital transformation goals, says Salesforce's Tony Colon.
Marketing tech - can't live with it, can't live without it