Digital and content marketing

World Economic Forum Global Technology Governance Summit - YouTube CEO Susan Wojcicki on content, creativity and coping with regulators who don't know what they want This article is sponsored by:

YouTube CEO Susan Wojcicki points to improvements in the platform's policing of bad content, but there's a long road still ahead as legislators try to work out what they want.

Making a Fractional CMO add up - building an organizational marketing team to meet the sum total of your needs This article is sponsored by:

Could a Fractional CMO be the answer to your organizational marketing needs?

E-commerce won the COVID war, but what happens next? Kroger looks to the pursuit of digital profit in the Vaccine Economy This article is sponsored by:

Kroger had 'a good war' when it came to the COVID crisis, benefiting from the online shift in grocery shopping. But as the Vaccine Economy takes shape, the challenge now is to turn accelerated revenue growth into long term digital profit.

The ten key elements of a buyer-driven strategy - how Integrate aims to change B2B marketing This article is sponsored by:

B2B marketers embraced Account-Based Marketing, but how do you get there? It won't be easy if you have the wrong strategy. Integrate thinks it can solve this, with a solution built on a buyer-driven marketing strategy.

Business team in cupped hands with digital transformation context © nopporn - shutterstock

Musing on Chief Revenue Officers - do we need them at all? This article is sponsored by:

As a job title, Chief Revenue Officers are trending. But is CRO a needed role? And if so, how is it defined? Are there other ways to oversee revenue growth and accountability?

The Zen of workplace data privacy - Zoho's Raju Vegesna on productivity monitoring, privacy as a best-of-breed weakness, and Google's "cookieless" campaign This article is sponsored by:

Software vendors claim workplace data privacy is neutral - wrong. Products influence culture. And is Google's "cookieless" announcement PR hype, or a breakthrough? Time to revisit Zoho's stance on data privacy - via a 1:1 with Raju Vegesna.

Privacy threat at work - laptop with eyes in screen © Juergen Faelchle - shutterstock

When is a headless content management solution not completely headless? When it’s Contentful! This article is sponsored by:

Getting our heads around the latest headless evolution developments at Contentful.

Salesforce taps AI to do the 'heavy lifting' in identifying the right contacts for successful Account-Based Marketing This article is sponsored by:

Salesforce drafts Einstein to pick up the manual 'heavy lifting' involved in creating successful ABM campaigns.

McAfee aims for sales and marketing alignment with Salesforce Pardot This article is sponsored by:

Global security software vendor McAfee was using Salesforce for its sales team, but integration with the marketing department was lacking. Pardot is set to change that.

Virtual event highs and lows - with hybrid events on deck, enterprise events remain a baffling failure of imagination This article is sponsored by:

Virtual events remain a grim tour of duty, not to mention a passive exercise in brandcasting. But we've also seen vendors apply creative event design, and get a payoff - ZohoDay being a winning example. There's still time to get this right, and seed our hybrid event future.

Terminus picks up $90m funding as it pursues full-funnel, multi-channel ABM This article is sponsored by:

Taking a deep(ish) dive into Terminus and the potential of multi-channel ABM.

If the future of privacy is cookieless, what happens to the ad tech industry when third-party cookies go away? This article is sponsored by:

Google's pending changes to third-party cookies in Chrome put marketers on notice - but are we truly entering a cookieless ad tech world? Tapad CTO Jeff Olchovy shares his views on marketing technology in a cookieless future.

Sales and learning readiness - a continuous perspective from Allego This article is sponsored by:

Sales, Marketing and continuous learning - an Allego CRO perspective.