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No, B2B and B2C content strategy are not the same - why the dynamics of attention for B2B content are different This article is sponsored by:

B2B and B2C content strategy aren't the same. If you claim they are, you might just get a rant out of me. Pour your beverage of choice, and check out a different take on the B2B attention game.

Angry teacher pointing out

2021 in review - the year in the future of events This article is sponsored by:

In 2021, event planners hit the wall. Virtual events had run their course, but on-the-ground events didn't work out either. "Hybrid" events were a last minute scramble, not a bold innovation. Now we have another chance to design exceptional - and adaptable - events.

Jon1
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