Digital and content marketing

Omni-channel learnings from Sally Beauty - meeting customer experience challenges with Salesforce as e-commerce soars This article is sponsored by:

In the first of a 2 part use case, Sally Beauty Holdings Group VP of Digital Strategy and Innovation explains how the retailer adapted its marketing and sales communications when COVID struck.

e.l.f. Cosmetics - the perfect make-up for online beauty retail success with Google, Salesforce and social This article is sponsored by:

e.l.f. is an online beauty products success story, building on analytics and cloud tech from Google and Salesforce to connect with its customer base.

B2B selling in 2021 - give me industry expertise over the flawed pursuit of hyper-personalization This article is sponsored by:

My last piece on the myth of hyper-personalization stirred the pot - but I didn't do enough to establish a viable alternative. So grab your beverage of choice, and check my outspoken argument for where sales and marketing should head in 2021.

Saying 'I do' to a unified customer experience - The Knot Worldwide looks to personalised marketing as COVID disrupts wedding plans This article is sponsored by:

The $100 billion a year US wedding industry has been severely disrupted by COVID restrictions. That's created personalisation challenges for The Knot that it's addressing via Salesforce Marketing Cloud.

Re-imagining customer loyalty programs - Salesforce pitches a wider approach This article is sponsored by:

Lynne Zaledonis, SVP Industry Marketing at Salesforce, talks through the firm’s new Loyalty Management product and shares her point of view on why companies need to re-imagine how they think about customer loyalty experiences.

The myth of hyper-personalization - algorithms are still undermining the customer experience This article is sponsored by:

I have a few bones of contention with the hyper-personalization crowd. But is there a better model for B2B? Grab your beverage of choice, and let's follow the argument and see if it has merit.

What would a hybrid event look like? Answer: you'll need much more than a streaming keynote. This article is sponsored by:

What would a terrific hybrid virtual event look like? Is it viable to combine virtual and on-the-ground events? Here's nine tactics that could spark hybrid events - and some thoughts on how events may evolve this year.

2020 - the year retail faced its greatest challenge...with mixed results This article is sponsored by:

The omni-channel balance was never more important in retail circles than in 2020 - and the challenges that raises will carry on into 2021...

2020 - the year in martech This article is sponsored by:

Marketing against a backdrop of COVID-19 and the rise of online interactions...

Customer Data Platforms - the technology of 2021? This article is sponsored by:

Customer Data Platforms (CDPs) are being hailed as the next big thing - but why? And do you need one? What are the costs involved? A new survey from Segment (now owned by Twilio) brings insights into what companies are doing with CDPs, and the questions customers should be asking.

The revenge of the sales and marketing suite - HubSpot CMO Kipp Bodnar on product updates, training, and education This article is sponsored by:

For a while, sales and marketing software seemed to be leaning best-of-breed, but is the suite back? Perhaps, but with a platform twist. How well is HubSpot positioned in all this? A recent talk on product updates sheds light.

Adobe eyes $15bn in revenue in 2021 as Q4 numbers beat expectations This article is sponsored by:

Digital experiences vendor Adobe is seeing its product portfolio gain traction as buyers adapt to their new COVID-19 reality.

Marketing trends wake up call - future-proofing your stack This article is sponsored by:

Think you finally got a handle on MarTech? Think again. Looking back on this year's MarTech 2020 event, two sessions on marketing trends raised the stakes: how do you future-proof your MarTech stack? Scott Brinker and Tony Byrne shared their latest thinking.