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Omni-channel learnings from Sally Beauty - meeting customer experience challenges with Salesforce as e-commerce soars This article is sponsored by:

In the first of a 2 part use case, Sally Beauty Holdings Group VP of Digital Strategy and Innovation explains how the retailer adapted its marketing and sales communications when COVID struck.

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e.l.f. Cosmetics - the perfect make-up for online beauty retail success with Google, Salesforce and social This article is sponsored by:

e.l.f. is an online beauty products success story, building on analytics and cloud tech from Google and Salesforce to connect with its customer base.

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B2B selling in 2021 - give me industry expertise over the flawed pursuit of hyper-personalization This article is sponsored by:

My last piece on the myth of hyper-personalization stirred the pot - but I didn't do enough to establish a viable alternative. So grab your beverage of choice, and check my outspoken argument for where sales and marketing should head in 2021.

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Saying 'I do' to a unified customer experience - The Knot Worldwide looks to personalised marketing as COVID disrupts wedding plans This article is sponsored by:

The $100 billion a year US wedding industry has been severely disrupted by COVID restrictions. That's created personalisation challenges for The Knot that it's addressing via Salesforce Marketing Cloud.

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Re-imagining customer loyalty programs - Salesforce pitches a wider approach This article is sponsored by:

Lynne Zaledonis, SVP Industry Marketing at Salesforce, talks through the firm’s new Loyalty Management product and shares her point of view on why companies need to re-imagine how they think about customer loyalty experiences.

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The myth of hyper-personalization - algorithms are still undermining the customer experience This article is sponsored by:

I have a few bones of contention with the hyper-personalization crowd. But is there a better model for B2B? Grab your beverage of choice, and let's follow the argument and see if it has merit.

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What would a hybrid event look like? Answer: you'll need much more than a streaming keynote. This article is sponsored by:

What would a terrific hybrid virtual event look like? Is it viable to combine virtual and on-the-ground events? Here's nine tactics that could spark hybrid events - and some thoughts on how events may evolve this year.

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2020 - the year retail faced its greatest challenge...with mixed results This article is sponsored by:

The omni-channel balance was never more important in retail circles than in 2020 - and the challenges that raises will carry on into 2021...

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2020 - the year in martech This article is sponsored by:

Marketing against a backdrop of COVID-19 and the rise of online interactions...

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Customer Data Platforms - the technology of 2021? This article is sponsored by:

Customer Data Platforms (CDPs) are being hailed as the next big thing - but why? And do you need one? What are the costs involved? A new survey from Segment (now owned by Twilio) brings insights into what companies are doing with CDPs, and the questions customers should be asking.

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The revenge of the sales and marketing suite - HubSpot CMO Kipp Bodnar on product updates, training, and education This article is sponsored by:

For a while, sales and marketing software seemed to be leaning best-of-breed, but is the suite back? Perhaps, but with a platform twist. How well is HubSpot positioned in all this? A recent talk on product updates sheds light.

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Adobe eyes $15bn in revenue in 2021 as Q4 numbers beat expectations This article is sponsored by:

Digital experiences vendor Adobe is seeing its product portfolio gain traction as buyers adapt to their new COVID-19 reality.

Adobe CEO Shantanu Narayen
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Marketing trends wake up call - future-proofing your stack This article is sponsored by:

Think you finally got a handle on MarTech? Think again. Looking back on this year's MarTech 2020 event, two sessions on marketing trends raised the stakes: how do you future-proof your MarTech stack? Scott Brinker and Tony Byrne shared their latest thinking.

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