Product tour and demo software – a look at Storyscale This article is sponsored by:
The use cases for product tours and demo software are varied and touch all customer-facing departments in the organization. Next up, Storyscale.
Digital and content marketing
Product tour and demo software – a look at Reprise and Demoboost This article is sponsored by:
The first in a short series of looking at product tour and demo offerings.
2022 - the year in Marketing This article is sponsored by:
Another year of major challenges - and opportunities - for marketing teams. Here are my highlights.
2022- the year in Retail This article is sponsored by:
With the seasonal sales already well-underway, will 2022 end on a high note for retailers? Certainly, it's been a tough 12 months - and there's more to come in 2023.
Frito-Lay scores with a World Cup Web 3.0 campaign to reach a new goal in brand marketing This article is sponsored by:
Vatom technology powers a new blockchain-based project for the FIFA World Cup.
CBS transforms its marketing processes with Atlassian tools to help measure creative output This article is sponsored by:
Creating advertising assets at CBS is a complicated, multi-team process. With the help of Atlassian’s Jira and Confluence tools, the television network has streamlined its marketing activities.
Conversion rates up, employee costs down - Rebag merges online and in-store customer experience This article is sponsored by:
Rebag has seen its conversion metrics rise by bringing chat into its e-commerce experience.
Starbucks embarks on its NFT Odyssey...but don't mention NFTs! This article is sponsored by:
Starbucks has taken its first steps into its long-awaited NFT gambit.
It's time for marketing to get back to basics - and re-examine the role of tech! This article is sponsored by:
It's not all about the tech!
Marketing, meet the Metaverse - have fun! This article is sponsored by:
Monica Ho explains her company's work to help multi-location brands manage national and local channels across digital channels like search, social, and ratings and reviews, chatbots and now the Metaverse.
Three signs you need to break up with your ABM program - relationship advice from Drift This article is sponsored by:
Learn to love your Account-Based Marketing program all over again...
How RepTrak improved pipeline performance with 6sense Pipeline Intelligence This article is sponsored by:
Pipeline Intelligence can throw up much better data on whether sales will hit its quota.
Running faster up the down escalator - a Marks & Spencer omni-channel transformation update, complete with ‘super app’ ambitions This article is sponsored by:
More personalization, a revamped Ocado proposition and a ‘super app’ to come - M&S’s management team provide an insight into omni-channel retail ambitions.
