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The new rules of marketing and business engagement are taking on a life of their own in the SME market. Here is one example.
The new rules of marketing and business engagement are taking on a life of their own in the SME market. Here is one example.
Are we getting better at email marketing? I don't think so and a good solution seems as far away as ever. Here are some of the worst practices currently out there.
EasyJet got into a terrible muddle when it denied boarding to a Tweeting lawyer. But this is only the tip of the iceberg in what is a clumsy use of social tools.
Another day, another alliance. This time it is Workday and Salesforce.com that are cozying up.
When Adobe announced it was ditching licensing and moving to a subscription model, it was a gamble, but it's one that looks like it's paying off, albeit with some painful transitioning still to come.
We're on the home straight with this final part about rethinking CRM in the context of the emergent social elements. In this part we get down to the definitional piece - the piece that ties together everything we've discussed in the last week.
Apples, oranges and bananas - which flavor of Marketing Cloud do you want to pick? Whichever it is, just eat more fruit, says Marketo CMO Sanjay Dholakia.
So now we get under the skin of the social in CRM and its application in social business.
Fashion brand Kenneth Cole managed to get the politically correct banshees into something of a lather over a vaguely tasteless Tweet. Maybe there's a conspiracy to be found here?
Someone at Flora's South African ad agency has an unfortunate sense of 'humour'. But what marketing lessons need to be learned from the Unilever brand's debacle?
Paddy Power has betting shops in the high street, on your mobile phone, coming to your tablet and targeting your Facebook account - all in the name of a multi-channel strategy.
Oracle and Salesforce.com have come to a new understanding but as the cloud CRM firm lurches towards a $4bn a year run rate, could a similar state come with SAP?