Digital and content marketing

CMOs and that perilous CFO collaboration gap - are we at a turning point? This article is sponsored by:

When the CMO and finance collaboration gap falls short, that's a problem. Now that Planful's acquisition of Plannuh has settled in, Planful CMO Rowan Tonkin has timely advice for CMOs, as they look to justify budgets and reach KPIs in a no-excuses economy.

"The Ferrari of products" - DPD's Head of Salesforce on why the platform delivers value for the courier firm This article is sponsored by:

Delivery firm DPD was a pioneer with Salesforce 13 years ago. Today, the platform underpins critical business functions for the company.

Getting insight to buyers - G2's VP of Market Research Chris Voce on an enterprise challenge This article is sponsored by:

Data, data, data doesn't automatically translate to insight where it's needed or in the form that it's needed.

Save the Children experiences donor growth with Adobe This article is sponsored by:

Experience Cloud helps charity respond to emergencies like the war in Ukraine.

The next best thing since the last best thing! Some tech hype models to live by This article is sponsored by:

While ChatGPT is capturing a lot of press lately, is anyone really thinking about the hype associated with it and other all-new technologies? Are readers not being discriminating enough and accepting too much at face value? Here are some interesting models to ponder while evaluating the hype around AI and ChatGPT.

Viva la revolution! AI use cases in B2C commerce – it’s time to move forward This article is sponsored by:

Marketing, meet AI! Now, what’s next?

Data sharing and how to do it - SAP and Williams Sonoma CEOs argue the case for how to leverage data without harm This article is sponsored by:

A wide-ranging debate around data sharing and collaboration brought up some interesting questions and observations.

Tips to keep retail smiling in 2023 from Colgate-Palmolive e-commerce director Todd Hassenfelt This article is sponsored by:

Mobile apps, TikTok trends, and unified online/offline channels - it's all to be factored in.

MessageGears acquires Swrve, adding mobile messaging to customer marketing This article is sponsored by:

MessageGears makes a major mobile move with its acquisition of Swrve.

The most wonderful time of the year? How online retail coped over the Holidays, according to Adobe, Salesforce This article is sponsored by:

With only 346 days left until Christmas, how did retailers perform in the season just finished?

Bed, Bath & Beyond hope for omni-channel transformation as sales collapse, losses soar and bankruptcy talk increases This article is sponsored by:

Bed, Bath & Beyond enters what must be the end game as its omni-channel ambitions fail to save it from plummeting sales and soaring losses. A casebook of how not to do retail transformation?