Digital and content marketing

Canva - taking digital visual design 'wall-to-wall inside the enterprise' This article is sponsored by:

DIY design tool Canva has a plan to put visual communications in the hands of every worker across the enterprise. We spoke to the co-founders, in London this week to open its European office.

Cameron Adams, Duncan Clark, Canva 2023-05 @philww

Europe’s mega Meta fine has implications for the entire enterprise tech sector - and that’s not good news This article is sponsored by:

EU data protection regulators have slapped a massive penalty on Meta that privacy activists have welcomed. But the knock-on impact on the rest of the transatlantic tech industry could be very damaging.

Hammer and gavel with dollar sign © Pixabay

We thought you might like this! Phrasee discusses the risks of over-personalizing marketing content This article is sponsored by:

Amidst the seemingly incessant drive toward hyper-personalization in marketing, we spoke to Jasper Pye, VP of Product at AI Marketing firm Phrasee, about what they call ‘Creative Impersonalization’, and how hyper-specific user experiences driven by flawed third-party data might alienate rather than engage.

Budget agility is king. Here's how CMOs can achieve it This article is sponsored by:

In lean times, budget agility is everything - and marketing teams must find a way to do more with less. But how? Planful’s CMO Rowan Tonkin explains how marketing leaders can remain agile.

Online marketing, financial report chart, data analysis, and web development concept. Hand holding tablet with data chart. 3d render illustration © StockStyle - Shutterstock

Reaching the informed B2B buyer - our new publication explains why marketers are getting it wrong, and what to do about it This article is sponsored by:

Just how informed is the typical B2B buyer? How is enterprise buying changing - and why is content marketing falling short? Those are a few of the questions that sparked our new d·book on reaching the B2B Informed Buyer. Here's why I wrote it.

Enterprise hits and misses - AI disrupts education, tech spending gets a pulse check, and hybrid events get scorched This article is sponsored by:

This week - AI is disrupting education, but to what extent? ChatGPT takes over an enterprise blog - for one post. Tech services spending points to a slowdown, and hybrid events need a serious rethink. Oh, and diginomica is ten years old... The secrets of our longevity are revealed.

Finding the ROI in webinars - learnings from Banzai VP of Marketing, Ashley Levesque This article is sponsored by:

Want to get the best out of a webinar? Here are some top tips...

Rethink hybrid events - a new method for including your audience, rather than losing them This article is sponsored by:

Hybrid events are falling short - but the answer isn't to revert to a stale event playbook. A new way to think about hybrid events, segmented by audience types - opens up possibilities.

Goldfish moving to larger bowl change management improvement concept © Romolo Tavani - Shutterstock

Why democratizing design is key to new Canva updates This article is sponsored by:

A design for living...Canva's latest moves.

Invoca connects digital marketing to 1-1 consultative sales in the contact center This article is sponsored by:

A conversation with Gregg Johnson, CEO at Invoca, about the need for end-to-end processes that connect digital marketing through to contact center agents in consultative sales roles.

Male contact center agent in headset explains an issue to customer © Bojan Milinkov - shutterstock

Intent is the new lead score, says Terminus CMO Natalie Cunningham This article is sponsored by:

A deep dive into how ABM is evolving...

Contentstack integrates ChatGPT into headless CMS editing environment This article is sponsored by:

Generative AI, meet the CMS!

Adobe Summit - a frictionless perspective on connecting design, marketing, product and beyond This article is sponsored by:

A look back at this year's Adobe Summit, where the emphasis on joined-up data and processes across design, marketing, product and beyond stuck a chord with diginomica's notion of Frictionless Enterprise.

Adobe Summit 2023 Anil Chakravarthy © David Becker of AP Photography