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Adobe Summit - General Motors drives personalization up a gear with Experience Cloud This article is sponsored by:

The automotive giant is using a range of Adobe tools to bring its disparate data sources together and to target customers with value-adding experiences.

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Adobe Summit - with Firefly, Adobe adds accountability to generative AI This article is sponsored by:

Adobe Firefly isn't just another generative AI tool for image creation. Alongside it, Adobe is introducing a whole new infrastructure of digital content attribution and creator compensation.

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Adobe Summit - generative AI takes a front-row seat This article is sponsored by:

The Adobe Summit is in full swing, and there’s no shortage of product announcements. As we dive into what’s new, we start to see the impact of generative AI on creating and driving better customer experiences across all channels

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Adobe Summit - EY uses Adobe technology to create marketing campaigns with a competitive edge This article is sponsored by:

The consulting firm is already developing highly personalized content and it’s now thinking about how it can take its marketing strategy to the next stage.

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Steady growth from Adobe in FY23 Q1 earnings, generative AI on deck for next week's Summit This article is sponsored by:

Steady earnings progress from Adobe as it reports for Q1 of FY2023 and sets the scene for next week's Adobe Summit and its take on generative AI

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From silos to Snowflake with new Outreach alliance This article is sponsored by:

Outreach enables data sharing with Snowflake, giving deeper insights into what's working/not working.

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Salesforce strikes back with strong full year numbers, efficiency focus - and a little bit of help from Oracle's Larry Ellison! This article is sponsored by:

It's been a tough few months for Salesforce, but CEO Marc Benioff says that internal transformation has accelerated to meet the challenges.

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