Much of the resistance enterprise marketers face comes from being immersed for dangerously long periods in their gobsmackingly wonderful product technology. Here’s a take on how to avoid that, backed up by survey data from a new content marketing report.
Have buying priorities changed? Salesforce.com thinks so. They talk about outcomes rather than features and benefits. It sounds like a powerful argument but does it hold up?
A new survey suggests SMEs are going global. Should you be surprised? Largely the answer is ‘no’ but the devil is in the detail.
We left the ‘Week That Changed The Cloud’ with niggling questions at the back of our minds about the new relationship between Oracle and Salesforce.com. This week some more clarity from the Oracle camp – and an glimpse into the nature of co-opetition.
HTK is a good example of a firm adapting to and exploiting the new ‘social, local and mobile’ mantras that run through the requirements for effective customer communication. Here’s why.
When you think of Accenture, most people would think about multi-year, multi-million cost, massive outsourcing, systems integration, ERP and consulting projects. Time to smack down on digital!
A timely reminder that there have been things going on other than the Ellison/Benioff reshaping of the cloud world order came with the news that Adobe’s beefed up its marketing cloud credentials with the purchase of Neolane for a cool $600 million.
A couple of reports last week that talk to changes and challenges in the accounting profession caught me eye. Both come from AccountingWeb UK. Both suffer the same problem: playing to stereotypes that may well exist but which are far from what I see in the market. But the problems don’t end there. Read on […]
To be a billion dollar marketing cloud company. That’s a stated ambition of Salesforce.com CEO Marc Benioff, but Shantanu Narayen, CEO of Adobe, wants to beat him to it.
Omnichannel strategies will work if organisations remember that at the end of the day it’s all about interacting with the customer, not a pursuit of the latest fashionable buzzword.
If you’re looking for technology adoption then you’re into change. But what might you do to gain attention and then entice people to get interested in what you have to say? Slideshare could be the place to start finding ideas.
The art of story telling is alive and well but to read some critics you’d think that the sourcing of new and interesting stuff has gone away. There are economic issues at stake but in the end, vendors who care encourage the surfacing of the best customer stories. Let’s celebrate that.
If you’re committed to digital marketing – as well you should be – then Adobe’s got some bad news for you this week. It seems that digital marketing is in fact “invasive and annoying” according to half of the consumers that the firm spoke to for a global study. Hold hard – this is Adobe, […]