Archive: Digital and content marketing

Trust and the digital economy

Half way up a mountain in India or in a back street in Putney, trust is the new currency for the digital economy, argues JP Rangaswami.

McKinsey’s future customer is a duck

McKinsey’s vision of digital marketing is compelling at first sight. But when you look closely it is fatally flawed. Even so, there may be other use cases that can be added to the mix. Can you think of some?