Archive: Digital and content marketing


Is it time to add podcasting to your marketing mix?

If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options – and explains how podcasting can fit into the marketing mix.

diginomica 2017 – the year according to Barb

There is too much content, too much technology, and maybe, just maybe, we need to slow things down, get the foundation in place and focus on quality: quality content, quality personalization, quality interactions. Barb Mosher Zinck looks back on 2017.