ABM may be the marketing concept du jour – but the majority of marketers haven’t done much with Account-Based Marketing yet. Here’s some fundamentals to get you going in 2018.
If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options – and explains how podcasting can fit into the marketing mix.
I thought I was going to roast a Playbuzz PR email on fixing fake news. But their data on the impact of video in brand storytelling is worth a look. Here’s how it impacts enterprise marketers.
Innovation labs were the future once – and they can still work, despite some high profile closures. But, says Salesforce’s Tony Colon, there are some important questions for organizations to ask.
Pilot Flying J is working with Deloitte to improve customer journeys and put guests first with its roll-out of Salesforce Sales, Service and Marketing Cloud
There is too much content, too much technology, and maybe, just maybe, we need to slow things down, get the foundation in place and focus on quality: quality content, quality personalization, quality interactions. Barb Mosher Zinck looks back on 2017.
With 2018 in sight, Jon Reed takes a look back at highlights from the departing year on diginomica.
One size fits all web experiences are not going to get it done. Conversational UIs can play a key role in better personalization. Here’s some considerations – and a call to action.
Continuing our year-end countdown, Madeline Bennett picks out ten of her personal highlights from the year at diginomica.
SugarCRM CEO Larry Augustin welcomes GDPR, but the side-effects may be grim, he says.
Marketers can expect plenty of shiny new toys to play with in 2018. But that’s not going to get us there. Here’s four things NOT to do in 2018, and one unsexy – but important – thing marketers must get right.
Disney’s streaming media ambitions took a major step forward with a $52.4 billion planned takeover of 21st Century Fox assets – assuming there are no anti-trust barriers in the way.
The Eurocrats took on the movie stars – and the movie stars dealt a blow to a major part of Brussels Single Digital Market ambitions.