Netflix has disrupted the broadcast TV industry and now has its sights on the movie business. Chief Content Officer Ted Sarandos talks through the challenges ahead.
Are enterprises still in content shock? New data suggests that content saturation levels are a real problem. I revisit a classic debate, and explain why my advice to enterprises has shifted since 2014.
Barb crunches data on 2018 and issues a innovation challenge. Will marketers chase AI hype balloons in 2018, or will they impact the business? Fresh ideas are shared - and a request for your input below.
User-generated content that advocates for brands is all the rage. But how willing are consumers to do it? And are we on a slippery branded slope? We analyze examples and data from Sprout Social.
Customer reviews are a huge factor in B2C buying. But can B2B peer reviews reach the same level of relevance? TrustRadius says yes - here's how they're doing it.
With the announcement of Adobe Launch, Adobe adds a new element to its Cloud Platform. In this exclusive news analysis, we explain why Adobe sees this as a big advancement in tag management.
The rise of voice search brings us back to the future, thinking about SEO in an "Ask Jeeves" kind of way. Here's Barb's tips on winning in voice search in Google and beyond.
No brand would object to generating more user-generated content - but it's not that easy. At Shop.org 2017, Carhartt shared how they upped their UGC game, and why it matters.
Online marketing training is one way to keep your skills sharp - but is it worth the investment? We review a MarketingProf course, while discussing the pros and cons of other options.
In this edition - is video crushing text content? Are companies over-investing in Twitter for content marketing? And: what we can learn from Netflix's recommendation algo.
Enterprise events aren't completely broken, but they do need a rethink. I turned to two customers for their views on what works - and what needs to change.
Not all influencers are created equal. Can brands use technology to find the influencers that move the needle for influencer marketing - and weed out those who don't?
A new podcast deconstructing social media as a content platform caught my ear. Here's why I think it matters to B2B - and how distribution and attention connect.