Archive: Content marketing

Read more on: Digital and content marketing
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Is it time to add podcasting to your marketing mix?

If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options - and explains how podcasting can fit into the marketing mix.

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diginomica 2017 - the year according to Barb

There is too much content, too much technology, and maybe, just maybe, we need to slow things down, get the foundation in place and focus on quality: quality content, quality personalization, quality interactions. Barb Mosher Zinck looks back on 2017.

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How innovative will marketers be in 2018?

Barb crunches data on 2018 and issues a innovation challenge. Will marketers chase AI hype balloons in 2018, or will they impact the business? Fresh ideas are shared - and a request for your input below.