No brand would object to generating more user-generated content - but it's not that easy. At Shop.org 2017, Carhartt shared how they upped their UGC game, and why it matters.
Online marketing training is one way to keep your skills sharp - but is it worth the investment? We review a MarketingProf course, while discussing the pros and cons of other options.
In this edition - is video crushing text content? Are companies over-investing in Twitter for content marketing? And: what we can learn from Netflix's recommendation algo.
Enterprise events aren't completely broken, but they do need a rethink. I turned to two customers for their views on what works - and what needs to change.
Not all influencers are created equal. Can brands use technology to find the influencers that move the needle for influencer marketing - and weed out those who don't?
A new podcast deconstructing social media as a content platform caught my ear. Here's why I think it matters to B2B - and how distribution and attention connect.
Content platforms are changing fast. ViewLift's CTO tells me about why video is surging, and how partner Incedo keeps them on top of Alexa - and the AI bots to come.
I have bones of contention with PR. Two PR pros just wrote a book on PR called Startupland. What could go wrong? Check our debate on press releases, content, and tech differentiation.
In this edition - getting the best of Facebook's algorithm, and a better approach to the social mob. Plus: avoiding notification overload and the Trump attention suck.
Is your content "ROTten"? As in redundant, obsolete, or trivial? Barb Mosher Zinck assesses fresh data on the problem - and how to avoid it.
My last piece on informed buyers ruffled a feather or two. Still, B2B buyers need more than over-branded and tone deaf content. Here's a fresh response and dialogue.
New ideas have advanced the conversation about the B2B buyer and the so-called buyer's journey, but something's still missing.
Focusing your content marketing on a narrow view of the customer journey is problematic. Barb Mosher Zinck explains why - and what to do about it.