Domopalooza 2018 is in high gear. Amidst the keynote frenzy, Cisco's voice stood out. Cisco's VP of Digital Marketing shared how he pushed Domo into a new level of engagement - and marketing accountability.
Facebook just had a terrible, horrible, no good, very bad week. The stakes are high - and the enterprise lessons are plenty. Here's my analysis.
In this edition – why Facebook's comments over shares News Feed change matters far beyond Facebook. How to tell the real influencers from the fakes, and: why brands should reckon with Alexa for content.
Instagram for business is outside the comfort zone of many brands. But in this use case, we learn how SOMNOS used their Instagram business profile to build their brand, and engage influencers.
ABM may be the marketing concept du jour - but the majority of marketers haven't done much with Account-Based Marketing yet. Here's some fundamentals to get you going in 2018.
If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options - and explains how podcasting can fit into the marketing mix.
I thought I was going to roast a Playbuzz PR email on fixing fake news. But their data on the impact of video in brand storytelling is worth a look. Here's how it impacts enterprise marketers.
There is too much content, too much technology, and maybe, just maybe, we need to slow things down, get the foundation in place and focus on quality: quality content, quality personalization, quality interactions. Barb Mosher Zinck looks back on 2017.
With 2018 in sight, Jon Reed takes a look back at highlights from the departing year on diginomica.
Netflix has disrupted the broadcast TV industry and now has its sights on the movie business. Chief Content Officer Ted Sarandos talks through the challenges ahead.
Are enterprises still in content shock? New data suggests that content saturation levels are a real problem. I revisit a classic debate, and explain why my advice to enterprises has shifted since 2014.
Barb crunches data on 2018 and issues a innovation challenge. Will marketers chase AI hype balloons in 2018, or will they impact the business? Fresh ideas are shared - and a request for your input below.
User-generated content that advocates for brands is all the rage. But how willing are consumers to do it? And are we on a slippery branded slope? We analyze examples and data from Sprout Social.