So Twitter acquired Nuzzle, and now the service is offline. Enterprise curators have options to consider - such as upstarts like Tweetshelf and Murmel. But why curate? And why bother with social news aggregation? Read on.
Can AI displace content creators? For B2B content, the answer is no - but with a disconcerting asterisk
One surefire way to get a rant out of me: tell me that AI is going to displace creative professionals. But this year, one article managed to shake me up a bit. Can AI change the meaning of quality and social engagement for B2B content?
There’s no such thing as being only sales-driven or product-led; many companies fall somewhere in between. That’s where the product-led funnel comes into play.
The output from a recent webinar prompts some interesting thinking...
Brands are all-in on personalization, but are they doing it properly? When it comes to personalizing content, the data says they are not. Here's a different way of thinking about content experiences, and how that ties into ABM.
The latest moves from Demandbase...
Intense timescales, unprecedented distribution numbers, and the need to cater to local markets on a global scale. How AstraZeneca met the challenge head on with Adobe.
Casting an eye over the future of content marketing - Casted CEO Lindsey Tjepkema on the role of audio and video
Chatting with Casted's CEO about the story so far...and what needs to change.
How messaging is changing to become more personalized, a shift that's needed if consumers aren't to rebel against an onslaught of messages.
Making a Fractional CMO add up - building an organizational marketing team to meet the sum total of your needs
Could a Fractional CMO be the answer to your organizational marketing needs?
Getting our heads around the latest headless evolution developments at Contentful.
Virtual event highs and lows - with hybrid events on deck, enterprise events remain a baffling failure of imagination
Virtual events remain a grim tour of duty, not to mention a passive exercise in brandcasting. But we've also seen vendors apply creative event design, and get a payoff - ZohoDay being a winning example. There's still time to get this right, and seed our hybrid event future.