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How did your tech news story wind up in the circular file? The top ten ways PR pitches go wrong This article is sponsored by:

PR pitches can spark a great story - but too often, they wind up in the virtual recycling bin. Here are ten notorious PR mistakes to avoid, all based on real life encounters from diginomica inboxes. These "close encounters of the worst kind" can be avoided - we'll explain how.

Recycle waste paper basket on office floor © RTimages - Canva.com

Can we fix enterprise events - by designing for serendipity? This article is sponsored by:

The potential of enterprise events goes far beyond the reality. But there is fresh thinking afoot, on designing for serendipity and providing transformative experiences. For this think piece, I impose a practical challenge: provide examples event planners can pull into fall events.

Group of people connect single colored cogwheels to make a gear. Teamwork, partnership and integration concept - alphaspirit.it © Shutterstock

B2B video strategy needs a rethink - so much potential, so much stale output This article is sponsored by:

B2B video has enormous potential - and yet there is bland/overproduced B2B content all over social channels. During this illustrated recap of our recent show, Brent Leary shares the secrets to his portable video kit - and what makes B2B video content great (or not).

Brent Leary's impromptu video setup - with gear

Spring event highlight - how Esquire Bank makes content personal with Salesforce, and avoids the hard sell blues This article is sponsored by:

When was the last time you heard a bank call their thought leadership content a competitive edge? But for Esquire Bank's litigation platform, personalized content wins - and the hard sell isn't needed.

Andrew Sagliocca (left) and Kyall Mai of Esquire Bank at Salesforce Connections 2023

We thought you might like this! Phrasee discusses the risks of over-personalizing marketing content This article is sponsored by:

Amidst the seemingly incessant drive toward hyper-personalization in marketing, we spoke to Jasper Pye, VP of Product at AI Marketing firm Phrasee, about what they call ‘Creative Impersonalization’, and how hyper-specific user experiences driven by flawed third-party data might alienate rather than engage.

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Reaching the informed B2B buyer - our new publication explains why marketers are getting it wrong, and what to do about it This article is sponsored by:

Just how informed is the typical B2B buyer? How is enterprise buying changing - and why is content marketing falling short? Those are a few of the questions that sparked our new d·book on reaching the B2B Informed Buyer. Here's why I wrote it.

Informed buyer d·book front page
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