The gap between potential and reality is always with us - never more so than with the customer panel. The chance for a stellar session is right there in front of us. Or, we could stick with the script, and go for yawns.
A new approach to a long-standing challenge for marketers?
The 2022 Martech Landscape Report is out, and if you are in marketing, you're might be feeling pretty overwhelmed at the number of technologies that made the list. Here's a look at how things have changed.
A new initiative from Contentstack that might just shake off 'integration hell' for many.
The cancer charity is now able to offer a more personal touch for its users.
A personal take on tech marketing, its issues and some thoughts on how to improve matters. Get a cup of coffee - it's tough love time.
Marketing attribution is needed to identify how well - or otherwise - a marketing campaign is doing. Here are some ideas on how to achieve that!
Event planners are super-psyched about the return of on-the-ground events - but why are they dismissive of hybrid events? If you claim to be "customer-first," your next event better be hybrid. Join me as I sprinkle in the tips, and blow a gasket or two.
Filling in the gaps in marketing strategy...
Organizations go about content marketing the wrong way - then they throw it under the bus. To be fair, the B2B content attention problem is real. Grab your drink of choice, and let's reframe this essential debate.
Making the case for a B2B operating system for marketers - but does it stand up to scrutiny?
Why do vendors overreach, while viable AI use cases get overlooked? AI for video editing is one glaring example - though with options like Pictory.ai and Riverside.fm, that's starting to change. Here's what I tested for my video show.
If you want your content to matter, you can't ignore all the work required to make it matter.
