I have a few bones of contention with the hyper-personalization crowd. But is there a better model for B2B? Grab your beverage of choice, and let's follow the argument and see if it has merit.
What would a terrific hybrid virtual event look like? Is it viable to combine virtual and on-the-ground events? Here's nine tactics that could spark hybrid events - and some thoughts on how events may evolve this year.
There is a proliferation of content out there - but that doesn't mean it's working for your brand. Fresh formats like podcasts and videos are also getting crowded. Where do content marketers go from here?
The enterprise professional's guide to Alexa Flash Briefings - why personalizing your news content pays off
Personalization with AI? The jury is out. Personalizing your own Alexa Flash Briefing - pretty useful. Here's my annotated guide to Flash Briefings for enterprise professionals, with reviews of the best content I have found.
Superior virtual events don't necessarily require radical changes. As ASUG's recent week of industry events for SAP professionals proved, an industry focus on live customer stories goes a long way. Here's my ASUG life sciences and health care review.
In common with many other firms, itelligence UK recently ran a virtual event. Unlike much of what we've seen to date, it worked well. Here's how.
Marcus Sheridan is something of a legend in content marketing circles. But how does his message apply today? At Hubspot Inbound 2020, Sheridan laid out his "big five" content marketing priorities. It comes down to sales enablement.
Virtual event honesty - an interactive virtual event won't work unless we solve the participation paradox
My virtual event series makes a vigorous case for interactive events, while holding brandcasted events to the satirical fire. But I've left out a big piece of the puzzle - until now.
Hubspot Inbound 2020 sparked a classic content marketing debate - gate your content, or set it free for search and social? Inbound for the win, or outbound with an ABM twist? Here's what we learned.
Virtual events and the flawed obsession with entertainment over interactivity - will fall events get it right?
The fall virtual event season is almost upon us. I don't know about you, but I'm bracing myself. Can we have better events this fall? Only if we get entertainment versus interactivity sorted.
Twitch has enormous traction in the gamer community - but is there something there for enterprise content producers? The merits of Twitch as a live streaming video platform are worth a closer look.
To break through the noise, get your content right - Knotch introduces Blueprint, a content planning tool that monitors your competitors
Breaking through the content noise isn't easy. You want to stand out, but eccentric content might not fly either. Knotch thinks they have a way to address this via Blueprint. Here's how monitoring your competitors' content changes content planning.
Uberflip is the latest platform provider to open up its doors to encourage an ecosystem of integrated applications.