For years I've been saying that virtual events stink - and so do webinars. Folks mostly agreed, but moved on. Well, we can't afford to move on now. It's time to fix this. Let's start by turning B2B webinars into must-see live events.
Content marketing isn't going anywhere without content. But business writing is hard - and the stats on how to be effective can be confusing. Here's my review of fresh writing data.
B2B buyers are changing - but our content hasn't kept up. Can content play a role in earning buyer trust and credibility? And what about "thought leadership" content specifically? These are topics I'm writing about in an upcoming dbook. Here's a preview.
The role of storytelling for brands remains an area of hype and confusion. But as Ryan Taft from STORYSOFT explains, reaching consumers with an "open mind moment" through storytelling is a powerful way to break through the noise.
Content marketing is on the rise as part of wider marketing strategies - but don't expect a speed warning just yet...
Twitter crashed on Wall Street after Q3 numbers spectacularly missed expectations.
Calling BS on "content experiences" and "contexual experience" paid off. A fun debate was joined, and the conversation advanced. Here's what I think B2B content marketers can apply from these discussions.
For enterprises, producing effective content is just the beginning. Then there is the problem of scale. Yes, it's time for ContentOps. In the first of a two part series, Barb Mosher Zinck lays out the framework.
A provocative series of content marketing presentations has forced me back into content strategy. The only problem: I'm queasy from "content experience" buzzwords. And is context more important than content? What?
Digital media disruptions #24 - LinkedIn changes its content algo, thought leadership gets demystified, and email wins
Why do buyers value thought leadership content - and marketers fail to create it? Will LinkedIn's algorithm tweak favor your efforts? And can AI help with engaging B2B readers, without alienating them? Here's my rundown.
Are consumers willing to trade data privacy for personalization? And is personalization living up to its billing? Fresh data raises questions on both fronts.
B2B brands talk about marketing through storytelling - yet very few are actually using the "Stories" capabilities of major social platforms. Here's why Stories deserve consideration.