Calling BS on "content experiences" and "contexual experience" paid off. A fun debate was joined, and the conversation advanced. Here's what I think B2B content marketers can apply from these discussions.
For enterprises, producing effective content is just the beginning. Then there is the problem of scale. Yes, it's time for ContentOps. In the first of a two part series, Barb Mosher Zinck lays out the framework.
A provocative series of content marketing presentations has forced me back into content strategy. The only problem: I'm queasy from "content experience" buzzwords. And is context more important than content? What?
Digital media disruptions #24 - LinkedIn changes its content algo, thought leadership gets demystified, and email wins
Why do buyers value thought leadership content - and marketers fail to create it? Will LinkedIn's algorithm tweak favor your efforts? And can AI help with engaging B2B readers, without alienating them? Here's my rundown.
Are consumers willing to trade data privacy for personalization? And is personalization living up to its billing? Fresh data raises questions on both fronts.
B2B brands talk about marketing through storytelling - yet very few are actually using the "Stories" capabilities of major social platforms. Here's why Stories deserve consideration.
How should enterprises address Facebook groups, and the reality of algorthimically-driven communities?
Building community groups on social platforms can be powerful - but you're at the mercy of that platform's algorithms. Here's some tips on how Facebook groups fit into that community mix - now that Facebook is prioritizing them.
Content marketing is a 'must do', but it's not as straightforward as some organizations might believe it to be.
Some guidance on effective content marketing from a long-time practitioner.
In this slightly abbreviated, "Take a tarmac breather, Jon!", AI ethics faces political realities. A new book shows us how to be digital with impact, and developers get modern. Your whiffs include new PR misadventures, and one more snarky goodbye to Google+.
Something went wrong in the content marketing factory - we overlooked what our audiences need. Barb shares what she learned from the President of Uberflip, and why we need content experiences.
Native advertising growth may have slowed - it's still a big factor in the marketing mix. But it's easy to mess native ads up, and native video ads are a trend to consider. Barb surveys the field and shares what brands are learning.