Are customer use cases just a glossy marketing ploy? No. Done properly, they are the foundation for all the content that follows. Amidst the social noise, case studies still have relevance. Here's why.
The year in marketing tech via my favorite articles of 2021.
In 2021, event planners hit the wall. Virtual events had run their course, but on-the-ground events didn't work out either. "Hybrid" events were a last minute scramble, not a bold innovation. Now we have another chance to design exceptional - and adaptable - events.
How organizations position products is vital, says tech marketing veteran April Dunford.
With the Omicron variant stealing headlines, spring event planners are in scramble-or-pray mode right now. That's where hybrid events could come in. But how do we pull it off? Here's some tips - and a visual tour - from my video chat with Paul Richards of HuddleCamHD.
Assessing marketing maturity levels with Integrate CMO Deb Wolf.
The final round-up from Content Marketing World and it's all about you!
Marketers are pre-occupied with lead generation - but does the ubiquitous pop-up even work? What type of content earn attention, and how do we deliver on that for sales teams? Time for fresh answers.
So Twitter acquired Nuzzle, and now the service is offline. Enterprise curators have options to consider - such as upstarts like Tweetshelf and Murmel. But why curate? And why bother with social news aggregation? Read on.
One surefire way to get a rant out of me: tell me that AI is going to displace creative professionals. But this year, one article managed to shake me up a bit. Can AI change the meaning of quality and social engagement for B2B content?
There’s no such thing as being only sales-driven or product-led; many companies fall somewhere in between. That’s where the product-led funnel comes into play.
The output from a recent webinar prompts some interesting thinking...
