How to make content marketing work - practical tips for success
Some guidance on effective content marketing from a long-time practitioner.
Archive: Content marketing
Enterprise hits and misses - AI bias is political, and digital is impactful
In this slightly abbreviated, "Take a tarmac breather, Jon!", AI ethics faces political realities. A new book shows us how to be digital with impact, and developers get modern. Your whiffs include new PR misadventures, and one more snarky goodbye to Google+.
Is content experience the evolution of content marketing?
Something went wrong in the content marketing factory - we overlooked what our audiences need. Barb shares what she learned from the President of Uberflip, and why we need content experiences.
What is driving native advertising growth, and how can brands do it the right way?
Native advertising growth may have slowed - it's still a big factor in the marketing mix. But it's easy to mess native ads up, and native video ads are a trend to consider. Barb surveys the field and shares what brands are learning.
Why Prada wears digital - the devil's in the detail
The devil wears Prada, but there's a need for a lot more to do so. Digital transformation comes into play...
Do video marketing right - the pros and cons of YouTube and more
Video is a powerful enterprise marketing tool - but if you're not careful, you can get into trouble. YouTube's limitations can pose problems. When it comes to viewer engagement, issues like video length matter.
How do we build a next generation digital marketing strategy?
Another year, another polish of that digital marketing strategy - perhaps with a new CMO in-house. But what should that strategy be? It's not as straightforward as it sounds, especially when you factor in the talent you need to execute.
BritBox isn't a Netflix killer; that's Mickey Mouse's job!
BritBox will supposedly be The BBC and ITV's way of combating Netflix. Or will it?
Alexa, can you give me a daily enterprise tech Flash Briefing? "Not exactly, but you may like these podcasts."
Hey enterprise pros - like the idea of a personalized audio briefing? So do I. Alexa's Flash Briefings lack enterprise content, but there's still a nice mix of tech and business updates to be had. Here's some tips for getting started, and a look at my setup.
Is HowDoo the future of social media platforms? An inside look at HowDoo's ambitious Facebook alternative
Can Facebook and its Instagram tentacles be unseated? Seems unlikely, but the cracks in the data armor are showing. A blockchain-powered alternative seems farfetched, but HowDoo has some refreshing ideas to consider.
What has the attention of marketers for 2019?
It's a new year, but marketers are grappling with some classic problems. Here's Barb's rundown of the top issues marketing are reckoning with in 2019, from ABM to content marketing tools.
Facebook profits, revenues, users and advertisers all soar - what's it going to take?
Facebook's clean-up costs are soaring, but so are profits and revenues and user numbers and advertisers. Why change?
How artificial intelligence is changing web content management
We've all heard about how AI is changing marketing software and analytics. But what about AI's impact on web content management? Yes, it's happening. Barb Mosher Zinck gets an inside look from Jan Haderka of Magnolia.