2022 - the year in Marketing This article is sponsored by:
Another year of major challenges - and opportunities - for marketing teams. Here are my highlights.
Content marketing
Taking the handbrake off for content designers - Contentful rolls out upgrades to make life easier This article is sponsored by:
Checking out the latest offerings from Contentful.
Are B2B content creators threatened by AI text bots? Putting YouWrite to the test This article is sponsored by:
AI text generation engines are getting better - but are content creators threatened? And can you really get away with bot-generated content marketing? I put YouWrite's text generator to the enterprise buzzword test.
What the heck is dark social - and is it relevant to enterprise buyers? This article is sponsored by:
"Dark social" sounds compelling and mysterious - but is it a bona fide sales trend? And what is the so-called "dark funnel"? Sales and marketing must adapt to today's enterprise buyer, but are they going about it the right way? Here's my review.
Tech events at a crossroads - go hybrid and include people, or go on-the-ground and exclude them This article is sponsored by:
Legacy event playbooks lead to legacy events. Why doesn't agility apply to event structure and participation? As the fall event calendar fills up, time for a hybrid event wake up call - and a case for radical inclusion. Plus: hybrid event tips from the diginomica team.
In the age of the self-service buyer, what brand content still matters? This article is sponsored by:
The self-service buyer is in control. What does this mean for enterprise software vendors? An emphasis on user reviews, communities, and analyst assessments for starters. Barb reviews new data from TrustRadius.
Web 3.0 and the creator economy - a seismic shift, or a hype festival for enterprises to ignore? This article is sponsored by:
I've had a chip on my shoulder about Web 3.0 for a while. Now the creator economy hype has reached a fever pitch - and it's time to air it out. Also: when it comes to NFTs and creative talent, should the enterprise care?
Reaching enterprise buyers - why do B2B marketers fall short on the content that could help them the most? This article is sponsored by:
Why do marketers lose out on the trust-building power of content? It's a riddle, but a content strategy podcast with Ben Worthen of Message Lab jolted me. Why is the "idea store" almost as important as the product store? Grab your summer beverage of choice, and let's do this.
Why we need interactive content more than ever This article is sponsored by:
Interactive content can be more powerful than static content. Here's why.
How to ensure your customer panel is a world-class yawn festival This article is sponsored by:
The gap between potential and reality is always with us - never more so than with the customer panel. The chance for a stellar session is right there in front of us. Or, we could stick with the script, and go for yawns.
Performance and intent - the content tracking goals for Contentgine's Content Indication Platform This article is sponsored by:
A new approach to a long-standing challenge for marketers?
Mapping the martech market - changed days as vendor proliferation accelerates This article is sponsored by:
The 2022 Martech Landscape Report is out, and if you are in marketing, you're might be feeling pretty overwhelmed at the number of technologies that made the list. Here's a look at how things have changed.
Contentstack's no-code automation hub - making composable tech stacks easier and shaking off 'integration hell' This article is sponsored by:
A new initiative from Contentstack that might just shake off 'integration hell' for many.
