Superior virtual events don't necessarily require radical changes. As ASUG's recent week of industry events for SAP professionals proved, an industry focus on live customer stories goes a long way. Here's my ASUG life sciences and health care review.
In common with many other firms, itelligence UK recently ran a virtual event. Unlike much of what we've seen to date, it worked well. Here's how.
Marcus Sheridan is something of a legend in content marketing circles. But how does his message apply today? At Hubspot Inbound 2020, Sheridan laid out his "big five" content marketing priorities. It comes down to sales enablement.
Virtual event honesty - an interactive virtual event won't work unless we solve the participation paradox
My virtual event series makes a vigorous case for interactive events, while holding brandcasted events to the satirical fire. But I've left out a big piece of the puzzle - until now.
Hubspot Inbound 2020 sparked a classic content marketing debate - gate your content, or set it free for search and social? Inbound for the win, or outbound with an ABM twist? Here's what we learned.
Virtual events and the flawed obsession with entertainment over interactivity - will fall events get it right?
The fall virtual event season is almost upon us. I don't know about you, but I'm bracing myself. Can we have better events this fall? Only if we get entertainment versus interactivity sorted.
Twitch has enormous traction in the gamer community - but is there something there for enterprise content producers? The merits of Twitch as a live streaming video platform are worth a closer look.
To break through the noise, get your content right - Knotch introduces Blueprint, a content planning tool that monitors your competitors
Breaking through the content noise isn't easy. You want to stand out, but eccentric content might not fly either. Knotch thinks they have a way to address this via Blueprint. Here's how monitoring your competitors' content changes content planning.
Uberflip is the latest platform provider to open up its doors to encourage an ecosystem of integrated applications.
Yes, there are obstacles to interactive live events. But don't blame the tooling or the webinar platform. Here's how to get the most interaction from today's tools - including my 11 point checklist for that rare experience: a must-see live webinar.
Location Intelligence giant Esri has moved from poorly integrated on-premise systems to using Adobe in the cloud to deliver personalised web assets.
The data is in - the non-stop push for content isn't working for marketers. So what's the alternative? Now is the perfect time to slow it down - and emerge with a customer-focused content strategy.
For years I've been saying that virtual events stink - and so do webinars. Folks mostly agreed, but moved on. Well, we can't afford to move on now. It's time to fix this. Let's start by turning B2B webinars into must-see live events.