No more integrating walled gardens - Contentstack adds front-end hosting to its composable digital experience platform This article is sponsored by:
Content management gardening ahead...

Content management gardening ahead...
When the CMO and finance collaboration gap falls short, that's a problem. Now that Planful's acquisition of Plannuh has settled in, Planful CMO Rowan Tonkin has timely advice for CMOs, as they look to justify budgets and reach KPIs in a no-excuses economy.
Another year of major challenges - and opportunities - for marketing teams. Here are my highlights.
Checking out the latest offerings from Contentful.
AI text generation engines are getting better - but are content creators threatened? And can you really get away with bot-generated content marketing? I put YouWrite's text generator to the enterprise buzzword test.
"Dark social" sounds compelling and mysterious - but is it a bona fide sales trend? And what is the so-called "dark funnel"? Sales and marketing must adapt to today's enterprise buyer, but are they going about it the right way? Here's my review.
Legacy event playbooks lead to legacy events. Why doesn't agility apply to event structure and participation? As the fall event calendar fills up, time for a hybrid event wake up call - and a case for radical inclusion. Plus: hybrid event tips from the diginomica team.
The self-service buyer is in control. What does this mean for enterprise software vendors? An emphasis on user reviews, communities, and analyst assessments for starters. Barb reviews new data from TrustRadius.
I've had a chip on my shoulder about Web 3.0 for a while. Now the creator economy hype has reached a fever pitch - and it's time to air it out. Also: when it comes to NFTs and creative talent, should the enterprise care?
Why do marketers lose out on the trust-building power of content? It's a riddle, but a content strategy podcast with Ben Worthen of Message Lab jolted me. Why is the "idea store" almost as important as the product store? Grab your summer beverage of choice, and let's do this.
Interactive content can be more powerful than static content. Here's why.
The gap between potential and reality is always with us - never more so than with the customer panel. The chance for a stellar session is right there in front of us. Or, we could stick with the script, and go for yawns.
A new approach to a long-standing challenge for marketers?