Content marketing - diginomica

Archive: Content marketing

Why we still have work to do on content marketing programs

Content marketing is a 'must do', but it's not as straightforward as some organizations might believe it to be.

How to make content marketing work - practical tips for success

Some guidance on effective content marketing from a long-time practitioner.

Enterprise hits and misses - AI bias is political, and digital is impactful

In this slightly abbreviated, "Take a tarmac breather, Jon!", AI ethics faces political realities. A new book shows us how to be digital with impact, and developers get modern. Your whiffs include new PR misadventures, and one more snarky goodbye to Google+.

Is content experience the evolution of content marketing?

Something went wrong in the content marketing factory - we overlooked what our audiences need. Barb shares what she learned from the President of Uberflip, and why we need content experiences.

What is driving native advertising growth, and how can brands do it the right way?

Native advertising growth may have slowed - it's still a big factor in the marketing mix. But it's easy to mess native ads up, and native video ads are a trend to consider. Barb surveys the field and shares what brands are learning.

Why Prada wears digital - the devil's in the detail

The devil wears Prada, but there's a need for a lot more to do so. Digital transformation comes into play...

Do video marketing right - the pros and cons of YouTube and more

Video is a powerful enterprise marketing tool - but if you're not careful, you can get into trouble. YouTube's limitations can pose problems. When it comes to viewer engagement, issues like video length matter.

How do we build a next generation digital marketing strategy?

Another year, another polish of that digital marketing strategy - perhaps with a new CMO in-house. But what should that strategy be? It's not as straightforward as it sounds, especially when you factor in the talent you need to execute.

BritBox isn't a Netflix killer; that's Mickey Mouse's job!

BritBox will supposedly be The BBC and ITV's way of combating Netflix. Or will it?

Alexa, can you give me a daily enterprise tech Flash Briefing? "Not exactly, but you may like these podcasts."

Hey enterprise pros - like the idea of a personalized audio briefing? So do I. Alexa's Flash Briefings lack enterprise content, but there's still a nice mix of tech and business updates to be had. Here's some tips for getting started, and a look at my setup.