The maturity rise of content marketing - our survey says…slowly
Content marketing is on the rise as part of wider marketing strategies - but don't expect a speed warning just yet...
Archive: Content marketing
Dorsey snarks at Zuckerberg as investors run from Twitter following problem-ridden Q3
Twitter crashed on Wall Street after Q3 numbers spectacularly missed expectations.
From content to experience to context - a buzzword debate that actually matters
Calling BS on "content experiences" and "contexual experience" paid off. A fun debate was joined, and the conversation advanced. Here's what I think B2B content marketers can apply from these discussions.
Content - marketing, experience, context, oh my!
Jon Reed published a skeptical take on buzzwords like "content experience" and "contextual experience." As companies struggle to scale their content and humanize their brand, this is a debate worth having.
Getting content operations right - demystifying the roles of people, process, and technology
For enterprises, producing effective content is just the beginning. Then there is the problem of scale. Yes, it's time for ContentOps. In the first of a two part series, Barb Mosher Zinck lays out the framework.
What the heck are content experiences, and why are we overhyping them? A skeptical riff
A provocative series of content marketing presentations has forced me back into content strategy. The only problem: I'm queasy from "content experience" buzzwords. And is context more important than content? What?
Digital media disruptions #24 - LinkedIn changes its content algo, thought leadership gets demystified, and email wins
Why do buyers value thought leadership content - and marketers fail to create it? Will LinkedIn's algorithm tweak favor your efforts? And can AI help with engaging B2B readers, without alienating them? Here's my rundown.
We share our data for personalized experiences - but are brands delivering?
Are consumers willing to trade data privacy for personalization? And is personalization living up to its billing? Fresh data raises questions on both fronts.
Should your B2B brand create social media stories?
B2B brands talk about marketing through storytelling - yet very few are actually using the "Stories" capabilities of major social platforms. Here's why Stories deserve consideration.
How should enterprises address Facebook groups, and the reality of algorthimically-driven communities?
Building community groups on social platforms can be powerful - but you're at the mercy of that platform's algorithms. Here's some tips on how Facebook groups fit into that community mix - now that Facebook is prioritizing them.
Why we still have work to do on content marketing programs
Content marketing is a 'must do', but it's not as straightforward as some organizations might believe it to be.
How to make content marketing work - practical tips for success
Some guidance on effective content marketing from a long-time practitioner.
Enterprise hits and misses - AI bias is political, and digital is impactful
In this slightly abbreviated, "Take a tarmac breather, Jon!", AI ethics faces political realities. A new book shows us how to be digital with impact, and developers get modern. Your whiffs include new PR misadventures, and one more snarky goodbye to Google+.