If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options – and explains how podcasting can fit into the marketing mix.
Pilot Flying J is working with Deloitte to improve customer journeys and put guests first with its roll-out of Salesforce Sales, Service and Marketing Cloud
There is too much content, too much technology, and maybe, just maybe, we need to slow things down, get the foundation in place and focus on quality: quality content, quality personalization, quality interactions. Barb Mosher Zinck looks back on 2017.
One size fits all web experiences are not going to get it done. Conversational UIs can play a key role in better personalization. Here’s some considerations – and a call to action.
SugarCRM CEO Larry Augustin welcomes GDPR, but the side-effects may be grim, he says.
Marketers can expect plenty of shiny new toys to play with in 2018. But that’s not going to get us there. Here’s four things NOT to do in 2018, and one unsexy – but important – thing marketers must get right.
Disney’s streaming media ambitions took a major step forward with a $52.4 billion planned takeover of 21st Century Fox assets – assuming there are no anti-trust barriers in the way.
The Eurocrats took on the movie stars – and the movie stars dealt a blow to a major part of Brussels Single Digital Market ambitions.
An interview with Braze’s CTO on how its technology helps brands make personalized, mobile-first connections at scale and build timely consumer engagement