User-generated content that advocates for brands is all the rage. But how willing are consumers to do it? And are we on a slippery branded slope? We analyze examples and data from SproutSocial.
Customer reviews are a huge factor in B2C buying. But can B2B peer reviews reach the same level of relevance? TrustRadius says yes – here’s how they’re doing it.
Getting ahead in business for successful women – guru Joanna Bloor pitched some tips at Dreamforce
A pivotal moment for Salesforce as it embraces the Fourth Industrial Revolution at Dreamforce and beyond.
With the announcement of Adobe Launch, Adobe adds a new element to its Cloud Platform. In this exclusive news analysis, we explain why Adobe sees this as a big advancement in tag management.
Even a budget airline can’t compete on price alone. Customer service is a competitive differentiator for Australian carrier Jetstar.
John Lewis’ Waitrose grocery business is tapping into Salesforce clouds to boost customer satisfaction levels.
This time last year AWS was Salesforce’s preferred public cloud partner, but today Google has also become a preferred public cloud partner.
Day One of Dreamforce and CEO Marc Benioff wants his Ohana to blaze fresh trails.
Pandora’s new CEO is six weeks into his turnaround role and has some ideas about how to take on the challenges faced by the music streaming firm.