Domopalooza 2018 is in high gear. Amidst the keynote frenzy, Cisco’s voice stood out. Cisco’s VP of Digital Marketing shared how he pushed Domo into a new level of engagement – and marketing accountability.
Customer experience sounds lovely – but a great customer experience is hard to achieve. A recent Altimeter report fleshes out four customer experience archetypes. Here’s what companies can learn from each.
Salesforce formally broke through its $10 billion revenue goal yesterday with financial services, healthcare and the EMEA region standing out as highlights.
Just implementing technology is rarely enough to make a real digital transformation; you need to look at implementing new cultural and organizational norms, says Salesforce’s Tony Colon.
Research evidence suggests a combination of people, processes and technology is the key to client happiness.
Marketers aren’t looking forward to GDPR – but perhaps they should. There’s a big opportunity here to get customer data right. Consent marketing with our data subjects shows a way forward.
As Google reveals growing adoption of RCS business messaging ahead of MWC 2018, Twilio adds support for the new rich messaging successor to SMS
Programmatic ad tech and podcasts – the latest in Pandora’s ‘jam tomorrow’ survival strategies.
True 1-1 personalization is still a rare achievement. Conversant says their AI and machine learning approach is a way forward. But how is privacy protected? Can marketers learn to trust a “black box”?
Facebook just had a terrible, horrible, no good, very bad week. The stakes are high – and the enterprise lessons are plenty. Here’s my analysis.