My last debate with TrustRadius on the impact of peer reviews on B2B buyers was certainly interesting. But their data raised a question we need to answer: how can vendors make their sales and marketing more transparent – and relevant to buyers?
We’ve heard about the hype and potential of blockchain in many industries, but – marketing? Barb Mosher Zinck explains why she finds blockchain’s marketing impact potential deserving of a closer look. She shares the questions she’ll be asking as these use cases flesh out.
When you want meatballs, but all you have is mince – H&M’s omni-channel struggles continue.
Think you’re on top of digital transformation? Try explaining it to someone else, suggests Salesforce’s Tony Colon.
President and Chief Product Officer Bret Taylor spoke this week about the impact MuleSoft will have on integration at Salesforce customers and internally within its own cloud platform
Video marketing may have hit the mainstream, but video analytics leave a lot to be desired. Barb gets an inside look at how WatchingThat aims to address this problem – by integrating video analytics across channels.
Salesforce Connections 2018 – email marketing falls short without these email deliverability tactics
One highlight of Salesforce Connections 2018 was a wonderfully practical session on getting email deliverability on pace with today’s modern inbox. Beyond the tips, we heard about notable trends that will impact email engagement going forward.
When Mark Nylec joined Gannett, the publisher of USA Today, he had two things going for him: a massive subscriber base, and his ability to get the most out of the Salesforce Marketing Cloud. But he also had a boatload of data integrity issues in the way of his digital plans.
Allying with Amazon is a pragmatic way to play digital catch-up, especially when allied with analytics spend.
Enterprise hits and misses – Buyers are changing, Workday is buying, and the Microsoft – Github debate continues
This week – Another no-vacation-for-you surprise as Workday buys Adaptive Insights. The B2B buyer is changing faster than sales can keep up, and Microsoft’s Github acquisition provokes debate – and a big whiff.