Companies need to earn back lost trust in order to succeed with personalisation, says Salesforce’s Tiffani Bova.
President Donald Trump is fond of tariffs and trade wars and there are more to come on the digital economy front.
In this slightly abbreviated, “Take a tarmac breather, Jon!”, AI ethics faces political realities. A new book shows us how to be digital with impact, and developers get modern. Your whiffs include new PR misadventures, and one more snarky goodbye to Google+.
Something went wrong in the content marketing factory – we overlooked what our audiences need. Barb shares what she learned from the President of Uberflip, and why we need content experiences.
A NetSuite upgrade takes kitchenware retailer Willams Sonoma from customizations to extensions that are easy to share across its 10 global e-commerce sites
Are marketers excited about AI? That’s an obvious question with an obvious answer. But how are they using it – and which use cases show the most promise? A new report on AI in B2B marketing has some surprises.
Native advertising growth may have slowed – it’s still a big factor in the marketing mix. But it’s easy to mess native ads up, and native video ads are a trend to consider. Barb surveys the field and shares what brands are learning.
The devil wears Prada, but there’s a need for a lot more to do so. Digital transformation comes into play…
Four examples of omni-channel retail transformation among some dedicated followers of fashion.