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Getting insight to buyers - G2's VP of Market Research Chris Voce on an enterprise challenge This article is sponsored by:

Data, data, data doesn't automatically translate to insight where it's needed or in the form that it's needed.

insight
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The next best thing since the last best thing! Some tech hype models to live by This article is sponsored by:

While ChatGPT is capturing a lot of press lately, is anyone really thinking about the hype associated with it and other all-new technologies? Are readers not being discriminating enough and accepting too much at face value? Here are some interesting models to ponder while evaluating the hype around AI and ChatGPT.

excited
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Data sharing and how to do it - SAP and Williams Sonoma CEOs argue the case for how to leverage data without harm This article is sponsored by:

A wide-ranging debate around data sharing and collaboration brought up some interesting questions and observations.

SAP
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The most wonderful time of the year? How online retail coped over the Holidays, according to Adobe, Salesforce This article is sponsored by:

With only 346 days left until Christmas, how did retailers perform in the season just finished?

christmas
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Bed, Bath & Beyond hope for omni-channel transformation as sales collapse, losses soar and bankruptcy talk increases This article is sponsored by:

Bed, Bath & Beyond enters what must be the end game as its omni-channel ambitions fail to save it from plummeting sales and soaring losses. A casebook of how not to do retail transformation?

Beyond hope
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Product tour and demo software – a look at Storyscale This article is sponsored by:

The use cases for product tours and demo software are varied and touch all customer-facing departments in the organization. Next up, Storyscale.

whats-your-story
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2022 - the year in Marketing This article is sponsored by:

Another year of major challenges - and opportunities - for marketing teams. Here are my highlights.

stuff
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