Getting insight to buyers - G2's VP of Market Research Chris Voce on an enterprise challenge This article is sponsored by:
Data, data, data doesn't automatically translate to insight where it's needed or in the form that it's needed.

Data, data, data doesn't automatically translate to insight where it's needed or in the form that it's needed.
Experience Cloud helps charity respond to emergencies like the war in Ukraine.
While ChatGPT is capturing a lot of press lately, is anyone really thinking about the hype associated with it and other all-new technologies? Are readers not being discriminating enough and accepting too much at face value? Here are some interesting models to ponder while evaluating the hype around AI and ChatGPT.
Marketing, meet AI! Now, what’s next?
A wide-ranging debate around data sharing and collaboration brought up some interesting questions and observations.
Mobile apps, TikTok trends, and unified online/offline channels - it's all to be factored in.
MessageGears makes a major mobile move with its acquisition of Swrve.
With only 346 days left until Christmas, how did retailers perform in the season just finished?
Bed, Bath & Beyond enters what must be the end game as its omni-channel ambitions fail to save it from plummeting sales and soaring losses. A casebook of how not to do retail transformation?
Drilling down on Heap's two-way integration with HubSpot.
The use cases for product tours and demo software are varied and touch all customer-facing departments in the organization. Next up, Storyscale.
The first in a short series of looking at product tour and demo offerings.
Another year of major challenges - and opportunities - for marketing teams. Here are my highlights.