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What I’d say to me back then – ServiceMax’s Liz Carter on why it pays to be a risk-taker This article is sponsored by:

The tech sector has more opportunity than ever for women to build long-term careers, argues ServiceMax's Liz Carter.

Liz Carter
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Adobe reports record Q2 revenue - CEO confident on future, despite macroeconomic uncertainties This article is sponsored by:

The market didn’t react too favorably to Adobe’s weaker than expected outlook, but CEO Shantanu Narayen is clear that all the signs point to continued success.

Shantanu Narayen CEO Adobe - screengrab from Adobe Summit 2021
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Best foot forward with Salesforce - the new world of retail according to Shoe Carnival and Crocs This article is sponsored by:

Two leading footwear retailers spoke at the recent Salesforce Connections event about how they're creating more personalized experiences for their customers.

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How to ensure your customer panel is a world-class yawn festival This article is sponsored by:

The gap between potential and reality is always with us - never more so than with the customer panel. The chance for a stellar session is right there in front of us. Or, we could stick with the script, and go for yawns.

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Salesforce makes its NFT gambit, citing customer demand for utility and community This article is sponsored by:

Customers want to delve into the Web3 world, says Adam Caplan, and Salesforce wants to help them navigate this journey in safety and with trust. A significant roll of the dice starts here.

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Enterprise hits and misses - the push for talent gets real, remote work meets reality, and vendors get an event grilling This article is sponsored by:

This week - the push for talent gets put to the use case test, while enterprise events get the satirical treatment, and retailers grapple. Remote work "flexibility" runs smack into real world policies - and all the way into the whiffs section.

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A Rosetta Stone for technology conferences - decoding what not to do now we're back in the convention centers This article is sponsored by:

The real world technology conference is back - and that's set alarm bells ringing. Here's a personal checklist of what vendors really ought NOT to do now we're back on the ground...

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Mapping the martech market - changed days as vendor proliferation accelerates This article is sponsored by:

The 2022 Martech Landscape Report is out, and if you are in marketing, you're might be feeling pretty overwhelmed at the number of technologies that made the list. Here's a look at how things have changed.

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Resilience, relationships and relevance resonate as Salesforce revenues rise 24% This article is sponsored by:

There are tough times still underway, but they're forging a new resilience and a reset among organizations, including Salesforce itself, according to co-CEOs Benioff and Taylor.

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