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B2B buyer engagement is a year-round endeavor - and AI isn't going to solve it This article is sponsored by:

B2B buyers have changed - but has sales and marketing kept up? I believe the answer is no - and an AI hail mary isn't going to fix this. There's a better way to engage informed buyers. For the first time, I pull content strategy, analyst/influencer relations and creative event design into one illustrated flow.

puzzle-solving-team

Retailers excited about gen AI; retailers don't have the data foundations in place for gen AI - Salesforce study exposes some harsh realities This article is sponsored by:

You can't build a revolution on dodgy foundations - retailers have a lot of work to do on data strategies if they are to realize the benefits of generative AI.

retail
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