Tone of voice - how not to sound like everyone else
Why how you say something matters as much as what you say in marketing.
Archive: Digital and content marketing
If active audience listening isn’t on your to-do list, it should be
Listen up - active audience listening can boost marketing campaigns.
Why we still have work to do on content marketing programs
Content marketing is a 'must do', but it's not as straightforward as some organizations might believe it to be.
Accenture CEO David Rowland - why technology is the engine of growth in 'The New'
Accenture's interim CEO drills down on what makes Accenture Technology so important to future growth potential.
Stringing together new digital credentials at Vera Bradley
Vera Bradley's $75 million purchase of Pura Vida is a savvy digital move.
Reuters grim warning - trust on the wane as 'platform power' undermines traditional media in a 'Fake News' world
A grim assessment via Reuters Digital News report.
Talking about voice commerce
Voice commerce and voice search - conversations to be had in the realm of e-commerce.
Salesforce Connections 2019 - How Blue Cross Blue Shield Michigan is changing customer relationships with personalized marketing
After the Salesforce Connections keynotes, I went looking for customer proof points and project lessons. I found some good ones via Angela Dunbar of Blue Cross Blue Shield, Michigan, who could speak to results - and the challenges in pursuit of granular marketing.
Yext CEO Howard Lerman - why Intent Marketing and a new era of search mean businesses like Pizza Express need to be "answers-ready"
Questions can be more interesting than answers, but not in the new era of search and Intent Marketing.
Content and social are key to both marketing and sales
Parsing some new research around the roles of content and social platforms in marketing.
Service Cloud narrows the gap on Sales Cloud as Salesforce taps into a CEO agenda for a growth era
A strong start to fiscal 2020 for Salesforce as the CEO world drills down on growth and re-skilling.
Salesforce International President Miguel Milano - Brexit prep is under control, but Europe's skills "catastrophe" needs an academic approach
A catch-up with Salesforce's International President against a backdrop of Brexit, venture capital and Europe's skills "catastrophe".
Persado wants to help you write great short-form copy - but can AI really automate creative?
There is an ongoing debate on whether machines can replace humans when it comes to copy generation. But there isn't enough talk on how AI/ML can help copywriters do their jobs better. Persado aims to change that.