The data is in - the non-stop push for content isn't working for marketers. So what's the alternative? Now is the perfect time to slow it down - and emerge with a customer-focused content strategy.
Turning webinars into cant-miss events is one thing. But what about more elaborate virtual events - can it be done?
Nike CEO John Donahoe - China crisis provides an omni-channel retail playbook for US and Europe as Coronavirus spikes
Nike is a retailer with a large amount of exposure to the Chinese market and as such its experiences of dealing with the Coronavirus outbreak offers some key learnings for the US and Europe.
ABM is a core marketing strategy for many B2B companies. But challenges lie ahead, including tech platform harmonization and sales/marketing alignment. The CEO of Demandbase gave us a look into what's next.
Despite the suspension of Premier League matches due to the Coronavirus outbreak, the work of staying in contact with supporters via personalized messages continues at the Merseyside club.
For years I've been saying that virtual events stink - and so do webinars. Folks mostly agreed, but moved on. Well, we can't afford to move on now. It's time to fix this. Let's start by turning B2B webinars into must-see live events.
GAP's new CEO faces major omni-channel challenges - and that's before Coronavirus shut the offline stores
Sonia Syngal is stepping up to the role of CEO of GAP Inc with a remit to replicate her success at Old Navy across the whole portfolio. A big ask at anytime.
Content marketing isn't going anywhere without content. But business writing is hard - and the stats on how to be effective can be confusing. Here's my review of fresh writing data.
Opting in for a drill down on the consumer-centricity of adtech platforms.
Is personalization dead? Gartner made that claim. The truth is that brands struggle with personalization, but there is also progress on how to get it done. Here's what my latest round of interviews revealed.
New packages from Asana with integrations to Salesforce, Tableau and Jira aim to smooth workflow across sales, account management and operations teams