Healing the CRM scars with a human approach to automated sales processes at Lincoln West
Events management firm Lincoln West has some specific demands for its Zoho CRM system.
Archive: Digital and content marketing
SAPPHIRENow 2019 - retailer Tapestry shops around for acquisitions using tech platform as bait
The luxury goods retailer has consolidated disparate, homegrown systems onto SAP.
SAPPHIRENow 2019 - How BMW manages the customer's dealer experience
BMW has seen a big improvement in customer satisfaction by using Qualtrics to enable a more responsive customer experience - but will it save the industry?
Enterprise hits and misses - voice search is here, but so are digital duopolies
This week - voice search isn't waiting for the enterprise. Also: why CEOs can't delegate AI responsibility. Fresh looks at digital transformation contrast with digital duopolies. Your whiffs include: mocking open offices, and a new low for dynamic personalization.
WW looks to digital transformation to add weight to its new operating model
WW is the new brand, but the customers didn't make the connection with WeightWatchers. Doh!
Zoho puts its stamp on Travel Visa Company's post-GDPR applications upgrade
GDPR was one enabler for change at Travel Visa Company.
Going global, being local - Zoho's European Chief on buyers, business and Brexit
A work-in-progress, but Zoho's European ambitions are taking place.
Voice search is here - can you hear it?
Voice search; voice answers; voice actions; are you there yet?
A $5 billion privacy fine is a rounding-up error for Facebook, not a reason to change
Humbled, repentent and only looking at a $5 billion fine, Facebook CEO Mark Zuckerberg should thank his lucky stars.
Build trust or fail - it’s not just about a commitment to protecting customer data
Companies need to earn back lost trust in order to succeed with personalisation, says Salesforce's Tiffani Bova.
It's a case of 'Netflix and chill' as Apple and Disney set out their digital content platform plans
Rivals are circling, but Reed Hastings wants everyone to just 'Netflix and chill'.
How to make content marketing work - practical tips for success
Some guidance on effective content marketing from a long-time practitioner.
The US escalates its war of words with India and China over digital trade barriers
President Donald Trump is fond of tariffs and trade wars and there are more to come on the digital economy front.