Albertsons and the omni-channel household - bringing joy to grocery shopping
Digital transformation is powering ahead at Albertsons Companies, building on a strong foundation in a disrupted industry sector.
Digital and content marketing
What's next for HubSpot? Let's do The Hustle!
HubSpot’s vision of a small business media network is something every brand should be thinking about.
Cloudinary acquisition signals the growth of video in digital engagement
Visual engagement platform Cloudinary adds automated video ad creation with Indivio acquisition, looks to further innovation as ARR crosses $100m
The do's and don'ts of the customer use case - the bedrock of B2B content strategy
Are customer use cases just a glossy marketing ploy? No. Done properly, they are the foundation for all the content that follows. Amidst the social noise, case studies still have relevance. Here's why.
AI, meet ABM - but don't get carried away, says RollWorks CMO Randi Barshack
AI and Machine Learning can be powerful and useful technologies for marketers, but they need to be deployed with care.
Häagen-Dazs scoops franchise outreach success with a sprinkle of AI-powered marketing
Häagen-Dazs’ use of natural language user search analysis from Yext seen as key aid to European and Latin American shop chain.
Zoom as a video production platform shows it knows that online events aren't going away
A recent Zoom acquisition leads me to speculate on a bigger push into the market for hosting and producing virtual events - an interesting idea and one ripe for technology development and integration.
No, B2B and B2C content strategy are not the same - why the dynamics of attention for B2B content are different
B2B and B2C content strategy aren't the same. If you claim they are, you might just get a rant out of me. Pour your beverage of choice, and check out a different take on the B2B attention game.
2021 in review - the year in marketing
The year in marketing tech via my favorite articles of 2021.
2021 in review - the year in the future of events
In 2021, event planners hit the wall. Virtual events had run their course, but on-the-ground events didn't work out either. "Hybrid" events were a last minute scramble, not a bold innovation. Now we have another chance to design exceptional - and adaptable - events.
Law firm Clifford Chance adopts Adobe to craft a high-touch digital experience for its clients
Marketing and IT functions at Clifford Chance formed a close-knit team to build a modern B2B digital experience for the law firm's clients.
Enterprise hits and misses - Google pushes back return-to-office as Omicron looms, hybrid events return, and AWS re:Invents (kinda)
This week - AWS re:Invent gets a critical review as the keynotes shuffle. As Omicron raises new pandemic questions, Google pushes back return-to-office. Will hybrid events gain steam? Your whiffs get meta, and crypto gets mutable.
Why the right product positioning is critical to successful marketing programs
How organizations position products is vital, says tech marketing veteran April Dunford.
