Demandbase just made a major ABM announcement, which stems from their Engagio acquisition. But is this truly a complete ABM solution? And how do we get over the sticking points of ABM adoption? Barb weighs in on her talks with Demandbase leadership, and a product demo.
Enterprises have much more complicated branding challenges than a typical startup. But can enterprises learn from startups about the power of focused messaging? At Buffer and Wistia's Built to Last audio conference, we explored the possibilities.
Data and analytics are the key to marketing-led growth, but marketers need to overcome key challenges first
Jonathan Beeston, Product Marketing Director EMEA at Salesforce Datorama, describes how marketers are increasingly responsible for business growth. While data and analytics can unlock actionable insights, marketers are met with challenges in integrating and utilizing data.
Zendesk unveils a tighter partnership with Facebook for WhatsApp messaging - what's the wider context for omni-channel customer engagement?
Today's smart devices come with a hidden price tag for all of us. Zoho's Raju Vegesna explains the concept of sensory surveillance and why you should care
Is Adobe's $1.5 billion acquisition of work management pioneer Workfront all about marketing or are their wider ambitions in play?
There is a proliferation of content out there - but that doesn't mean it's working for your brand. Fresh formats like podcasts and videos are also getting crowded. Where do content marketers go from here?
Even in an era of declining media trust, there is a place for content marketing. But if you want your content to create loyal advocates and win customers, how you approach content has to change. That was the message from CMWorld 2020 - here's my review.
The enterprise professional's guide to Alexa Flash Briefings - why personalizing your news content pays off
Personalization with AI? The jury is out. Personalizing your own Alexa Flash Briefing - pretty useful. Here's my annotated guide to Flash Briefings for enterprise professionals, with reviews of the best content I have found.
Messaging has gone mainstream, but group messaging for businesses has many more pitfalls than your family group chat, warns Zendesk’s Mike Gozzo
Showpad Transform 2020 review - why sales and revenue enablement must be part of your customer data strategy
Showpad Transform 2020 is in the books, but the lessons carry forward. Showpad customer stories brought data challenges to light - and showed how sales and revenue enablement factor into an effective CRM strategy.
Superior virtual events don't necessarily require radical changes. As ASUG's recent week of industry events for SAP professionals proved, an industry focus on live customer stories goes a long way. Here's my ASUG life sciences and health care review.
Salesforce Live - how Fenwick tapped into Commerce Cloud to turn its stores into online e-commerce fulfilment centers
The UK's largest family-owned department store chain has styled its digital journey with Salesforce.