Go-to-market is broken - GTM Partners wants to help you fix your approach This article is sponsored by:
"Go-to-market" - buzzword, or strategy? It's time to ask some questions...
Digital and content marketing
Marc Benioff - not quite business as normal in the Vaccine Economy, but it is ‘up-and-to-the-right’
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There’s a lot of energy in the air at this week’s Dreamforce, but the normalization process is still ongoing. We’ll get there, says Benioff.
Could it be magic? The Genie is out of the bottle to tackle a long-running data problem for business
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Too much data, spread over too many places within the organization - a long-standing problem for business. But the magic is about to kick-in, argues Salesforce Chief Product Officer David Schmaier.
How ethical personalization can enhance trust and unlock savings
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There's a fine line in consumer perception between personalized marketing and creepy data use. Rob Katz of Salesforce discusses how to strike the ethical balance between personalization and privacy.
Planful buys Plannuh, connecting finance to marketing performance management This article is sponsored by:
FPM vendor Planful buys marketing performance management startup Plannuh, connecting finance teams to marketing colleagues
Zoho talks up ‘transnational localism’ as key to success This article is sponsored by:
European MD of Zoho explains where the business cloud applications company is now, and where it goes next
No more hybrid event excuses - your next event can be hybrid, and it isn't hard This article is sponsored by:
Hybrid events aren't that hard - but they are misunderstood. There is still time to add a hybrid component to your next event. Here's a framework to consider, and an argument for how hybrid events fit into a new, community-driven strategy.
Re-inventing Yext - a progress report shows slow signs of improvement This article is sponsored by:
Yext has been putting in the foundational spadework on unifying and simplifying its brand message. It's progress, albeit still slow progress...
Bed, Bath & Beyond - one last omni-hope with social commerce, loyalty programs, residual love and a $500 million loan? This article is sponsored by:
Bed, Bath & Beyond’s latest attempt at a turnaround plan is going to need work…
Are interactive product tours the product-led growth for everyone else? This article is sponsored by:
Let's take a tour...
Precisely to the point - Integrate pitches a new angle on demand marketing This article is sponsored by:
In turbulent economy times, organizations need marketing to deliver results with precision. Here's why...and how!
Customers get "more measured" and Salesforce follows suit as company veteran Brian Millham steps up as COO This article is sponsored by:
There's a new COO in situ and a new note of caution on guidance in the current economic climate, but Salesforce's Q2 numbers remained strong.
Are B2B content creators threatened by AI text bots? Putting YouWrite to the test This article is sponsored by:
AI text generation engines are getting better - but are content creators threatened? And can you really get away with bot-generated content marketing? I put YouWrite's text generator to the enterprise buzzword test.
