Why how you say something matters as much as what you say in marketing.
Listen up - active audience listening can boost marketing campaigns.
Content marketing is a 'must do', but it's not as straightforward as some organizations might believe it to be.
Accenture's interim CEO drills down on what makes Accenture Technology so important to future growth potential.
Vera Bradley's $75 million purchase of Pura Vida is a savvy digital move.
Reuters grim warning - trust on the wane as 'platform power' undermines traditional media in a 'Fake News' world
A grim assessment via Reuters Digital News report.
Salesforce Connections 2019 - How Blue Cross Blue Shield Michigan is changing customer relationships with personalized marketing
After the Salesforce Connections keynotes, I went looking for customer proof points and project lessons. I found some good ones via Angela Dunbar of Blue Cross Blue Shield, Michigan, who could speak to results - and the challenges in pursuit of granular marketing.
Yext CEO Howard Lerman - why Intent Marketing and a new era of search mean businesses like Pizza Express need to be "answers-ready"
Questions can be more interesting than answers, but not in the new era of search and Intent Marketing.
Parsing some new research around the roles of content and social platforms in marketing.
A strong start to fiscal 2020 for Salesforce as the CEO world drills down on growth and re-skilling.
Salesforce International President Miguel Milano - Brexit prep is under control, but Europe's skills "catastrophe" needs an academic approach
A catch-up with Salesforce's International President against a backdrop of Brexit, venture capital and Europe's skills "catastrophe".
There is an ongoing debate on whether machines can replace humans when it comes to copy generation. But there isn't enough talk on how AI/ML can help copywriters do their jobs better. Persado aims to change that.