Why account-based marketing hasn't reached its terminus - the journey goes on
Catching up with Tim Kopp, former CMO of ExactTarget, now heading up ABM solution provider Terminus.
Archive: Digital and content marketing
NRF 2020 - retail must take back control of its digital future, says Microsoft's Nadella as IKEA cuts loose from Amazon
"You cannot be cool by association with a tech vendor." Retailers need to build out and skill up their own digital stacks and not depend on third parties, such as a certain online behemoth...
Trust and privacy in 2020 - how should brands approach CCPA, and privacy-assured marketing?
California's CCPA, now in effect, brings data privacy into focus on U.S. shores. But does meeting privacy guidelines like GDPR and CCPA lead customers to trust marketers? Not so fast.
Salesforce's Rob Acker - open source NonProfit Success Pack for third sector organizations is "alive and well and staying"
As the CRM giant looks to grow its non-profit business, the head of its philanthropic arm restates its commitment to the open source NonProfit Success Pack.
A product-led growth strategy changes marketing - are we ready?
Capitalizing on product-led growth means big changes to sales and marketing. Marketing shifts focus to customer acquisition; content takes center stage. Here's how you pull it off.
United Way gets local branches marching in time on digital engagement
Global non-profit provides shared services for digital-campaign technology and content to far-flung branches, so that they can concentrate on making their impact felt locally
Earning B2B buyer trust - does so-called "thought leadership" content have a role?
B2B buyers are changing - but our content hasn't kept up. Can content play a role in earning buyer trust and credibility? And what about "thought leadership" content specifically? These are topics I'm writing about in an upcoming dbook. Here's a preview.
Don't ask for attention, earn it - how to make better sales videos and emails using the loyalty loop
What's the biggest mistake in sales and marketing today? How about: "We want 30 minutes of our audience’s attention without earning it." Here's how Andrew Davis advises companies to change their video and email marketing.
Salesforce co-CEOs talk customers, Tableau and having "our own Brexit" as Q3 revenues rise 33%
Salesforce's Q3 numbers show strong revenue growth, but a slip into the red on the back of acquisition activity.
Sales and marketing alignment - real or all in our heads?
We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that lead to successful alignment - or not.
How to build a better bot and get started with conversational marketing
Gartner reckons that in a couple of years from now, enterprises will spend more on chatbot creation than traditional mobile app development. Some tips on how to spend that money well...
Is storytelling the missing link between brands, engagement and conversion? STORYSOFT thinks so.
The role of storytelling for brands remains an area of hype and confusion. But as Ryan Taft from STORYSOFT explains, reaching consumers with an "open mind moment" through storytelling is a powerful way to break through the noise.