Much of the resistance enterprise marketers face comes from being immersed for dangerously long periods in their gobsmackingly wonderful product technology. Here's a take on how to avoid that, backed up by survey data from a new content marketing report.
Have buying priorities changed? Salesforce.com thinks so. They talk about outcomes rather than features and benefits. It sounds like a powerful argument but does it hold up?
A war is brewing over royalties paid to musicians. Pink Floyd has come out as one fo many voices opposed to Pandora's support of proposed legislation that would see costs to Pandora slashed and rights removed.
Sina Moatamed has written a series of provocative posts on the cloudy enterprise, most recently The Office of the Cloud CIO. But what about the day-to-day predicaments of IT executives? And how does his visionary take clash with the real word uncertainties provoked by PRISM? There was only one way to find out.
There is the potential for a significant backlash from the NSA/PRISM story that has a direct impact on business progress. Here is why.
Salesforce.com and SAP may have stolen the headlines, but the best vendor-sparked conversations were actually coming out of Informatica World. Here's why.
Ariba's networks strategy is a long vision of how indirect spend gets optimized. It's a vision I find compelling.
SAP goes on another shopping trip. This time it's e-commerce automation with the acquisition of hybris. What do we think? Not a lot but we are prepared to be surprised.
AribaLIVE is underway in Berlin. We find a company enjoying success but with plenty of work to do. We also hear how SAP is 'eating its own dog food' as an Ariba customer. The insights are invaluable.
It's time to leave behind the old enterprise application categories of the client-server age and map a new landscape that reflects the enormous innovation and business creativity emerging in the cloud.
We are now starting to see some solid SAP cloud customer case studies. In this article, we hit on three very different implementations, shared concerns and benefits expected.
Anything that helps beer flow more quickly gets our vote. Enter Israeli based Weissbeerger. They're in the alochol analytics space, which, I must admit, is a new category to me.
World class service often appears to be a myth. Yet some companies are getting it right, leveraging digital channels and benefitting accordingly. More important, customers are the recipients of a consistent and pleasant service. Nike is in that class.