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Want to limit the impact of your next event? Make sure your hybrid structure is bland or non-existent This article is sponsored by:

Event planners are super-psyched about the return of on-the-ground events - but why are they dismissive of hybrid events? If you claim to be "customer-first," your next event better be hybrid. Join me as I sprinkle in the tips, and blow a gasket or two.


B2B content has an attention problem - but the solution isn't real-time AI, it's subscriptions This article is sponsored by:

Organizations go about content marketing the wrong way - then they throw it under the bus. To be fair, the B2B content attention problem is real. Grab your drink of choice, and let's reframe this essential debate.

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