You have the power! Consumers, not companies, are in charge of business communications now, say Zendesk and WhatsApp This article is sponsored by:
WhatsApp and Zendesk share best practice examples of firms following their customers, not vice versa.
CRM and customer experience
Monday morning moan - when Apple online delivers nothing but misery (with a bit of help from 'Bryan With A Bike') This article is sponsored by:
For the love of Jobs, what the hell is Apple thinking about when it comes to fulfilling online orders? Not much, it seems. Brace yourself for a tale of CRM gone wrong, e-commerce ineptitude and the mysterious role of Bryan With A Bike.
Conversational commerce and the apps of tomorrow
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An agile approach to CX means seeking to understand and assess how your customers want to communicate with you. Zendesk's Andrew Lawson shares lessons from the rise of conversational commerce.
Redesigning the office for the future of work - how Salesforce and Nexthink are planning for the Vaccine Economy This article is sponsored by:
Office redesign is a booming business as employers repurpose their workplaces to cater to the changing demands of a hybrid working world.
Four ways you can incorporate human-centric design into customer service
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The best customer service is built around what your customers need, feel and think about your brand. Mukesh Mirchandani of Freshworks shares four ways to put customers first in platform design
A digital transformation status report - encouraging progress (unless you're in HR), according to Valoir's global study This article is sponsored by:
Digital transformation got a boost from the COVID crisis, but can it continue to happen at the pace of the past 18 months? A new global study from Valoir is encouraging, unless you work in HR
Dreamforce 2021 - back to the future with CTO Parker Harris This article is sponsored by:
Salesforce's CTO on the future of work, what Salesforce might do differently as a start-up today and what's next for Dreamforce.
Dreamforce 2021 - Canyon Bicycles on a ride to customer personalization with Salesforce This article is sponsored by:
Canyon Bicycles has adopted a number of Salesforce products to better help it understand its data, in order to maintain lifelong relationships with its customers.
Bringing digital tools to field service technicians? For ServiceMax CEO Neil Barua, it's personal This article is sponsored by:
ServiceMax CEO Neil Barua talks about the company's mission, earnings and partners - and why he wants service technicians to get the digital tools they deserve
Dreamforce 2021 Exclusive - Chief Revenue Officer Gavin Patterson on the future of sales, work and what happens to all those skyscrapers (2/2) This article is sponsored by:
The future of sales in a post-COVID world - Salesforce Chief Revenue Officer Gavin Patterson has a hybrid vision ahead.
Dreamforce 2021 Exclusive - how Chief Revenue Officer Gavin Patterson played the Salesforce hand he was dealt during the pandemic (1/2) This article is sponsored by:
Nearly two years after he joined Salesforce, Gavin Patterson talks exclusively to diginomica about what he's learned as Chief Revenue Officer.
How service organizations are unlocking asset data to boost profits
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Data is a valuable commodity, yet service leaders are still reluctant to trust asset data when it lies in disparate silos. Joe Kenny of ServiceMax asks, are you getting the most out of asset data?
Freshworks valued at over $12bn on IPO - opportunity lies in its expanding platform This article is sponsored by:
Freshworks has a strong opportunity to sweep up mid-market customers that recognize the modern, changing demands of both customers and employees.
