The scope of a CMO's role continues to grow. But is the shift to CRO a viable one? In a recent interview, Christina Mautz of Moz offered her insights on moving from CMO to heading up sales and marketing as CRO.
Is real-time customer feedback a dream, or a nightmare? My in-person challenge to HappyOrNot co-founder Ville Levaniemi
Before NRF 2020, I had a major axe to grind with HappyOrNot's instant customer feedback. I took my issues directly to the founder. The stakes are high: empower employees, or bruise them further via techno-feedback.
API-led connectivity can build out application networks based on reuse to drive faster innovation and sustainable growth, says Mulesoft's Ian Fairclough.
2019 had some major ups and downs for Ocado; 2020 presents a fresh set of challenges as the firm seeks to execute on its promise as retail tech platform provider.
Personalizing swag in pursuit of stronger customer relationships - the rise of gifting in direct marketing
Sendoso is a gifting platform that provides direct mail, corporate gifting, customer swag, perishables, and more. Kris Rudeegraap, Sendoso CEO and co-founder, discusses the gifting market and how brands are fitting it into the customer lifecycle.
SAP's change in maintenance policies post 2025 sparked a number of interesting conversations. In this story, we endeavor to bring together the most common themes arising out of that story. There will be more as time passes.
Businesses are investing more in the mobile workforce that delivers on-site service to their customers. Salesforce's Paul Whitelam outlines 5 trends to watch
A survey from fast-growing online chat provider Intercom shows businesses embracing chatbots for customer interactions - but must still keep it human
Zendesk turns in strong year-on-year revenue growth as Sunshine adoption builds momentum.
It was announced back in October that McDermott would be joining ServiceNow as CEO, after ten years in the top job at SAP.
Lots of growth, lots of slides and lots of updates - my take on the recent Zoho Analyst Summit.
Too many companies choose the wrong goalline, says New Relic's Buddy Brewer, but choosing the right business metrics for your customer KPIs can be a real game-changer.