A strong focus on outcomes, supported by technology was the focus at this year's customer application session. It worked.
A new CRM, based on Oracle CX, is helping the Italian supercar company stay in touch with high-profile, high net worth customers worldwide and the dealerships who serve them.
Oracle will showcase customers that are living in change and finding new opportunities to succeed. We discuss this with Steve Miranda.
With the launch today of two new industry clouds, Salesforce is looking to expand its presence in manufacturing and consumer packaged goods
Group Chief Data Officer Helen Hunter says modern businesses in all sectors must be able to manipulate information at scale.
Zoho has added new features to its flagship all-you-can-eat application suite that extend its appeal to larger midmarket businesses
Sainsbury's till-free retreat is a timely reminder to retailers that digital transformation goes at the customers pace
Sainsbury's reckoned that time-poor shoppers would welcome self-scan, till-free checkout. They reckoned wrong...
The press conference is always a contender for the most forgettable aspect of an enterprise event. But with some help, we can make press conferences even more irrelevant. Here are my twelve satirical tips to botch this properly - or somehow salvage it.
Battling from behind his flu, Brian Sommer outlines the highlights of August in the enterprise tech world.
Customer success is even more important than customer experience, but few companies are thinking about it - and even they need new XaaS processes and tools
Making the CDO into the CEO - William Hill's latest bet on digital transformation in a disrupted industry
William Hill has promoted its Chief Digital Officer to the top slot at a crucial time for it and the wider gambling industry.