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Bed, Bath & Beyond - one last omni-hope with social commerce, loyalty programs, residual love and a $500 million loan? This article is sponsored by:

Bed, Bath & Beyond’s latest attempt at a turnaround plan is going to need work…

Beyond hope
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What the heck is dark social - and is it relevant to enterprise buyers? This article is sponsored by:

"Dark social" sounds compelling and mysterious - but is it a bona fide sales trend? And what is the so-called "dark funnel"? Sales and marketing must adapt to today's enterprise buyer, but are they going about it the right way? Here's my review.

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WeightWatchers moves away from the "lonely experience" of digital and back to real world community This article is sponsored by:

Come for the weight loss, stay for the community - and that means rethinking the approach to digital transformation at WeightWatchers.

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Enterprise hits and misses - big tech earnings underwhelm, but where do we go from here? Plus: metadata matters, and Meta struggles This article is sponsored by:

Big tech earnings are a mixed bag - what can the numbers tell us about what's next? Meta is a mess, but is this good news for an open Internet? Plus: the future of the office is far from clear. Your whiffs include Facebook choosing AI algorithms over your friends.

King Checkmate
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Don't make ads, make TikToks! If you must be on TikTok, here's how to do it properly! This article is sponsored by:

If you're a marketer at a brand that feels it needs to be on TikTok, stop for a second or two and ask yourself some preparatory questions...

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Ruling the Metaverse proves to be a costly burden as Meta's growth goes into decline for the first time This article is sponsored by:

Meta is looking at a declining ads market and some brutal restructuring in the months ahead. But the Metaverse project is still a top priority for CEO Zuckerberg.

Facebook
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Tick-tock goes the clock on social shopping - but the hands aren't moving as fast as they might This article is sponsored by:

TikTok's social shopping push in the UK is the subject of ongoing scuttlebutt. A wider global consumer study makes for interesting reading alongside.

social platforms
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