Frito-Lay scores with a World Cup Web 3.0 campaign to reach a new goal in brand marketing This article is sponsored by:
Vatom technology powers a new blockchain-based project for the FIFA World Cup.

Vatom technology powers a new blockchain-based project for the FIFA World Cup.
Walmart CEO McMillon has driven an omni-channel transformation at the retail giant, but the work isn't over yet.
This week - responsible AI gets an Intel boost, but where are we with ethics versus adoption? Crypto grabs tech headlines for the wrong reasons - bad times at FTX. Event season rolls on - diginomica has your news and views. Whiffs are easy thanks to Twitter.
More personalization, a revamped Ocado proposition and a ‘super app’ to come - M&S’s management team provide an insight into omni-channel retail ambitions.
How do various platforms and channels line up as vehicles to empower influencer marketing?
This week - tech layoffs keep the "employee engagement" hype in check. Developments at Meta and Twitter expose social media fault lines. Marketers struggle with their need for 1st party data, and enterprise vendors hold up (mostly) against the macro-economy. As always, your whiffs.
Marketers reckon they're more valuable in their contribution to their organizations than ever.
This week - big tech stocks get spanked, but enterprise tech bellwethers hold strong. AI for hiring gets scrutinized, while Twitter gets strange. But will Musk's Twitter be brand-friendly? And where will B2B pros go for their social fix?
"I think that that is going to end up working too." A business plan from Meta CEO Mark Zuckerberg.
Marketers are asking the wrong question, says Ty Heath of The B2B Institute at LinkedIn.
TikTok isn't just for B2C organizations...
Environment campaigner is using tech to empower community action and foster global mobilization.
Bed, Bath & Beyond’s latest attempt at a turnaround plan is going to need work…