Frito-Lay scores with a World Cup Web 3.0 campaign to reach a new goal in brand marketing This article is sponsored by:
Vatom technology powers a new blockchain-based project for the FIFA World Cup.
Social
Walmart CEO Doug McMillon on e-commerce, automation, supply chain and becoming "truly an omni-channel retailer" This article is sponsored by:
Walmart CEO McMillon has driven an omni-channel transformation at the retail giant, but the work isn't over yet.
Enterprise hits and misses - AI adoption gets debated, crypto gets an FTX shakeup, and event season rolls on This article is sponsored by:
This week - responsible AI gets an Intel boost, but where are we with ethics versus adoption? Crypto grabs tech headlines for the wrong reasons - bad times at FTX. Event season rolls on - diginomica has your news and views. Whiffs are easy thanks to Twitter.
Running faster up the down escalator - a Marks & Spencer omni-channel transformation update, complete with ‘super app’ ambitions This article is sponsored by:
More personalization, a revamped Ocado proposition and a ‘super app’ to come - M&S’s management team provide an insight into omni-channel retail ambitions.
Influencer Marketing - first, catch your influencer... This article is sponsored by:
How do various platforms and channels line up as vehicles to empower influencer marketing?
Enterprise hits and misses - employee engagement versus tech layoffs, marketers versus data needs, and social media dreams die hard This article is sponsored by:
This week - tech layoffs keep the "employee engagement" hype in check. Developments at Meta and Twitter expose social media fault lines. Marketers struggle with their need for 1st party data, and enterprise vendors hold up (mostly) against the macro-economy. As always, your whiffs.
Always look on the bright side of life! Salesforce's State of Marketing report reveals marketers glasses half full This article is sponsored by:
Marketers reckon they're more valuable in their contribution to their organizations than ever.
Enterprise hits and misses - big tech stocks falter, enterprise tech holds on, and Twitter moves into bizarro world This article is sponsored by:
This week - big tech stocks get spanked, but enterprise tech bellwethers hold strong. AI for hiring gets scrutinized, while Twitter gets strange. But will Musk's Twitter be brand-friendly? And where will B2B pros go for their social fix?
Reverse the Metaverse? Not likely while Zuckerberg has a dream...at any cost This article is sponsored by:
"I think that that is going to end up working too." A business plan from Meta CEO Mark Zuckerberg.
Five B2B marketing trends that buck traditional tactics This article is sponsored by:
Marketers are asking the wrong question, says Ty Heath of The B2B Institute at LinkedIn.
B2B brands should be thinking about TikTok - here's why This article is sponsored by:
TikTok isn't just for B2C organizations...
Greenpeace International CTO Chomba-Kinywa - the challenge of leveraging tech to use data to tackle climate change This article is sponsored by:
Environment campaigner is using tech to empower community action and foster global mobilization.
Bed, Bath & Beyond - one last omni-hope with social commerce, loyalty programs, residual love and a $500 million loan? This article is sponsored by:
Bed, Bath & Beyond’s latest attempt at a turnaround plan is going to need work…
