Yes, I got lured into a debate on the merits of Facebook Groups for businesses. It's Friday, so let's break it out.
The use of social networks in B2B sounds appealing but do IT buyers agree on its importance?
B2B brands talk about marketing through storytelling - yet very few are actually using the "Stories" capabilities of major social platforms. Here's why Stories deserve consideration.
Another day, another data privacy ruling against Facebook's practices.
President Trump's tweeted threat of retaliation to France's digital services tax was inevitable, but enflames an already difficult situation.
More mea culpa from "rocked to its very foundations" Facebook as Zuckerberg insists it's not just about that pitiful FTC fine
The Facebook 'we've changed' messaging campaign continues apace...
How should enterprises address Facebook groups, and the reality of algorthimically-driven communities?
Building community groups on social platforms can be powerful - but you're at the mercy of that platform's algorithms. Here's some tips on how Facebook groups fit into that community mix - now that Facebook is prioritizing them.
Why how you say something matters as much as what you say in marketing.
Listen up - active audience listening can boost marketing campaigns.
Vera Bradley's $75 million purchase of Pura Vida is a savvy digital move.
Reuters grim warning - trust on the wane as 'platform power' undermines traditional media in a 'Fake News' world
A grim assessment via Reuters Digital News report.
The 10th annual Community Management survey provides plenty of reasons to be optimistic - and plenty of challenges