Currently GM Design & Digital at Yellowfin, Tony was previously Head of Digital and Experience at McCann Australia and before that, Co-Founder and Executive Creative Director of digital agency Igloo.

Tony has a wealth of experience that spans Analytics Design, Industrial Design, Graphic Design, Digital, Advertising and Digital Product Development. A creative, commercial and strategic thinker (with a sprinkle of crazy), Tony strives to solve problems through creativity, design and collaboration.

Articles by Tony Prysten

Numbers don’t lie, but they can fib - without data storytelling, your data has no context This article is sponsored by: Yellowfin logo

From every body of data, two paths emerge. One often leads to disaster, as poor decisions pile up. The better path? Master data storytelling - and give business users a new context. Yellowfin's Tony Prysten reveals the art of data storytelling, step by step.

Vector business teams statistics with data. Concept of data storytelling with co workers. Business meeting in the open space office © hand idea - Shutterstock
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