Why customer success is now the master business metric
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Customer success must become an enterprise-wide master business metric, ingrained throughout a company’s operations, argues FinancialForce's Tom Brennan.
Tom Brennan
Articles by Tom Brennan
Why customer success is now the master business metric This article is sponsored by:
$50 million says cloud ERP is lifting off – here’s why
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Four factors explain why cloud ERP is lifting off now - and why FinancialForce.com has had a $50m funding boost today
To become truly customer-centric, transform your back office
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Most companies confine customer experience to the front office. Here's what happened when one manufacturer connected the back-office too
The Top 7 Reasons why the Salesforce AppExchange is under hyped
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The salesforce.com AppExchange has been an amazing success with close on 2 million installs in its short history. Does it get the attention it deserves? Tom Brennan doesn't think so.
Social - the next killer app for professional services
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The social business moniker is a hot topic drawing a wide range of views. In this post, I am looking at 'social' from the perspective of the needs I see on the ground among practitioners in the professional services industry.
