Tom Brennan is Vice President of Marketing, FinancialForce.com. Tom has over 20 years experience in the financial software space and is a pioneer in the Application Service Provider (ASP) market, serving as a founding board member of the ASP Industry Consortium. Now you will find him frequently speaking and writing on the benefits of social technology and cloud computing.
Why customer success is now the master business metric This article is sponsored by:
Customer success must become an enterprise-wide master business metric, ingrained throughout a company’s operations, argues FinancialForce's Tom Brennan.
$50 million says cloud ERP is lifting off – here’s why This article is sponsored by:
Four factors explain why cloud ERP is lifting off now - and why FinancialForce.com has had a $50m funding boost today
To become truly customer-centric, transform your back office This article is sponsored by:
Most companies confine customer experience to the front office. Here's what happened when one manufacturer connected the back-office too
The Top 7 Reasons why the Salesforce AppExchange is under hyped This article is sponsored by:
The salesforce.com AppExchange has been an amazing success with close on 2 million installs in its short history. Does it get the attention it deserves? Tom Brennan doesn't think so.
Social - the next killer app for professional services This article is sponsored by:
The social business moniker is a hot topic drawing a wide range of views. In this post, I am looking at 'social' from the perspective of the needs I see on the ground among practitioners in the professional services industry.