Why customer success is now the master business metric
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Customer success must become an enterprise-wide master business metric, ingrained throughout a company’s operations, argues FinancialForce's Tom Brennan.
Tom Brennan is Vice President of Marketing, FinancialForce.com. Tom has over 20 years experience in the financial software space and is a pioneer in the Application Service Provider (ASP) market, serving as a founding board member of the ASP Industry Consortium. Now you will find him frequently speaking and writing on the benefits of social technology and cloud computing.
Customer success must become an enterprise-wide master business metric, ingrained throughout a company’s operations, argues FinancialForce's Tom Brennan.
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The salesforce.com AppExchange has been an amazing success with close on 2 million installs in its short history. Does it get the attention it deserves? Tom Brennan doesn't think so.
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