diginomica team - author at diginomica

Collaborative writing by members of the diginomica team. We use this author when more than one of us have worked on an article.

Articles by diginomica team

Generative AI and diginomica - where we stand This article is sponsored by:

While others extol the virtues of generative AI in content creation, diginomica draws a line in the sand.

Freshworks CRM for E-Commerce offers joined-up marketing, sales and support for online retail This article is sponsored by:

Freshworks integrates to Shopify, adds messaging and intelligent chatbots, and joins up e-commerce, marketing and customer service, in a new offering for online retailers.

Boxes in a trolley on a laptop keyboard © William Potter - Shutterstock

Hello world - the all new diginomica This article is sponsored by:

diginomica has a fresh coat of paint and a whole lot more going on underneath the covers. Check out our case study on improving a media presence.

Please welcome Jessica Twentyman to the diginomica family This article is sponsored by:

Jessica Twentyman has agreed to becoming a diginomica contributing editor. We're thrilled because she has exactly the right set of qualities and experience we need and which we believe readers will appreciate. Please join us in welcoming her.

Perspectives on a cloud bromance This article is sponsored by:

This week has seen one of the largest deals in enterprise software: Salesforce.com's nine year commitment to Oracle technology. In this final piece, we ask important outstanding questions and provide insights into what this means for customers.