Tony Colon - author at diginomica

Tony Colon is Senior Vice President of Salesforce Success Cloud and the Customer Success Group. The Salesforce Customer Success Group and the Success Cloud helps Salesforce customers envision, enable, engage and empower their business, their ecosystem, employees and ultimately, their customers. In his role, Tony works directly with the C-suite, helping create and manage digital transformations for companies of every size, in every industry.

Articles by Tony Colon

Nudge, plead or beg? How do you really influence behavior change? This article is sponsored by:

Digital transformation needs leadership and user buy-in. Salesforce's Tony Colon offers some advice on how to pull it off.

In the front seat to 2020 - understanding what's driving digital transformation This article is sponsored by:

It's only 18 months until 2020 - time to get on the front foot to meet your digital transformation goals, says Salesforce's Tony Colon.

Digital transformation - tipping point or just the beginning? This article is sponsored by:

Think you’re on top of digital transformation? Try explaining it to someone else, suggests Salesforce’s Tony Colon.

Inside-out digital transformation This article is sponsored by:

In the age of the customer, don’t forget to look inward to innovate, says Salesforce's Tony Colon

Five digital culture characteristics every business needs to drive This article is sponsored by:

Just implementing technology is rarely enough to make a real digital transformation; you need to look at implementing new cultural and organizational norms, says Salesforce's Tony Colon.

Before you go down the innovation lab route, answer these three questions... This article is sponsored by:

Innovation labs were the future once - and they can still work, despite some high profile closures. But, says Salesforce's Tony Colon, there are some important questions for organizations to ask.