Stuart Lauchlan

Stuart Lauchlan

Stuart Lauchlan has been tracking and commenting on the enterprise IT market for 23 years during which time he's managed to amuse, inform and irritate buy and sell side participants in equal and appropriate measure. Lauchlan also helps companies understand the needs of technology readers.
Stuart Lauchlan

Archive: Stuart Lauchlan

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Pandora chases the digital Mad Men

Not content with shaking up the music industry, Pandora is now in the digital marketing game with an e-Business advertising technology platform of its very own. But does an internet radio firm have the right digital credentials?

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I left my data in San Francisco

Central government in the US and the UK is wielding its open data stick, but how does this translate to local and regional level? San Francisco is setting an interesting pace for others to follow.

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Skype goes to Specsavers

A neat bit of digital marketing as Specsavers takes its Spectacles Wearer of the Year contest onto Skype.

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Will Yahoo come Tumblr-ing down?

Silicon Valley's worst kept secret ever will be confirmed later today when Yahoo announces a buyout of Tumblr. But is this just a PR gesture towards the achingly cool or a thought-through business play by Marissa Mayer?

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Open data must drive digital

A week after President Barack Obama issued an Open Data mandate for the US federal sector, the UK government's independent review into the same subject has resulted in an urgent call for a national data strategy in order to empower a wider open data agenda.

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Diagnosing the digital doctor

Across Europe there's a productive debate underway about the future of the healthcare industry in a digital economy, but will Brussels get it right?

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Dealing with the digital deficit

Over 25 million people in the UK can't or won't use online channels. That's storing up a heap of trouble for a nation that claims to want to move to a digital economy.

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BMW's digital marketing choice

BMW and Unilever are among the global brands to turn to Accenture for digital marketing support but do the IT services firm's credentials stand up to scrutiny?

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Open data hope and change?

Obama makes open data a must for US government agencies to boost digital government and private sector developers.

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Box snaps up Crocodoc

Box has snapped up Crocodoc to boost its platform ambitions at a time of increased competition.

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Taking a lead in lead management

Gartner's assessment of who leads the lead management sector sees Marketo and Eloqua ahead of the pack, but with Salesforce.com looming close behind.

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Adobe's digital design means no software

Consumers expect an immersive digital experience, both in terms of creation of content, as well as in terms of the consumption of content, says Adobe. So no more software for them!

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Digital Decision Maker: Denise McDonagh

As G-Cloud programme director within the UK Cabinet Office, McDonagh is pushing through a paradigm shift in public sector ICT procurement and deployment. But can she get the Luddites into digital champions?