Total Facebook advertising business grew 61% year-over-year to $1.6 billion this past quarter with mobile ad revenue alone rising by 10% from the first quarter to hit $656 million to make up 40% of the total ad revenue. Digital marketers have got to Like! that.
Instead of deploying all the trickery of social media outreach to pimp the 'next big thing', why not focus more on the brand extension of the current, trusted, big thing?
Every print publication needs to have its own digital version of course. How it monetizes that has been a subject of great debate over the past few years. The Sun newspaper is about to face a major challenge.
It's a been a busy twelve months for the woman charged with the unenviable task of breathing life into what is in internet terms an ageing property that's taken several mis-steps.
A popular view of the UK digital economy is that it is small, dominated by start-ups and delivers low revenue and low employment. Not true, says an interesting new report which argues that the UK digital economy is being misunderstood by both business and policy makers thanks to reliance on a 68 year old method of measurement.
Sree Sreenivasan next month joins the Met as its first Chief Digital Officer, charged with exploring new digital opportunities for the institution, managing the direction of the museum's digital media department and the visibility of digital media in both the gallery’s online platform and in the gallery itself. Big job!
It will be enlightened CEOs and CMOs who get to grips with digital marketing according to research house Ovum's latest analysis of the marketing automation sector.
Universal Credit might revolutionise the UK social benefits system, but there are technology barriers in the way. Can digital services ride to the rescue? The price of failure is horribly high.
The NHS in the UK is 65 years old. If it is to survive for another 65 years, a digital revolution is needed. But where are the digital skills needed, both within and outside of the health service.
Hybrid clouds are the way ahead, according to new SAP-sponsored research, but there are obstacles in the way in terms of integration challenges - or they opportunities for third parties?
HANA, change, HANA, cloud, HANA. The SAP Forum in Birmingham reiterated the one plain truth: all roads lead to HANA.
Stuart hooks up with Thomas Otter, head of product at SuccessFactors to discuss SAP's HR future as he sees it. Forthright as always, Otter provides his 'broccoli and ice cream' perspective.