Sumair Dutta - author at diginomica

Sumair Dutta - VP of Product Marketing, ServiceMax

In his role as VP of Product Marketing, Sumair Dutta helps shape ServiceMax messaging and positioning to support customers and prospects. He is a thought leader in the field service and service management spaces and has conducted numerous research projects in field service, customer support and business strategy. He brings more than 15 years of experience in studying, analyzing and guiding field service organizations, first at the Aberdeen Group and most recently as the Chief Customer Officer at The Service Council.

Articles by Sumair Dutta

More than a cliché - why service needs to be a team sport This article is sponsored by:

Success is best when it's shared. Sumair Dutta of ServiceMax examines why the same applies to service data - and why organizations who don't work as a team are destined to fail at servitization.

changing room with team sport shirts hanging up © bobby2531 - Canva.com

Asset data - the best sales resource you never knew you had This article is sponsored by:

Predictive analytics is increasingly the bedrock of modern field service but offers so much more. Sumair Dutta of ServiceMax examines the opportunities from knowledge harvesting.

Factory worker uses future holographic screen device to control manufacturing © Blue Planet Studio - Canva.com

Can generative AI limit the impact of a shrinking, ageing field service workforce? This article is sponsored by:

Can ChatGPT help drive automation and deliver change in how organizations recruit skills, manage existing engineers and improve field services work? Sumair Dutta from ServiceMax investigates.

Recalling Michelangelo's iconic image in cyber form, robot hand reaches out to touch human hand © kentoh via Canva.com

2022 in review - five key themes for service This article is sponsored by:

Looking back to look forward - Sumair Dutta reflects on the last twelve months in field service management at ServiceMax and how lessons can be applied in the future.

Car on road mirror rear view forward looking concept © kesipun - Shutterstock

Customer demands are driving change in the design of field service This article is sponsored by:

As customers increasingly demand remote service, how are organizations responding? Sumair Dutta breaks down the three key points from ServiceMax's latest field service research, and what this means for technicians.

Hand touching Maintenance and repair about assistance and servicing of equipments. © greenbutterfly - Shutterstock

Here's how manufacturers are taking the first step into outcome-based services This article is sponsored by:

For many manufacturing organizations, there isn’t an explicit demand for outcome-based services - but the tide is turning. Sumair Dutta of ServiceMax shares how and where customers are looking to their manufacturing and service partners for outcomes.

Innovative contemporary smart industry: product design, automated production line, delivery and distribution with people, robots and machinery, industry 4.0 concept © elenabsl - Shutterstock

Technicians are concerned about the future of field service. Are we listening? This article is sponsored by:

Sumair Dutta of ServiceMax considers an important question of employee engagement - technicians are well-positioned when it comes to the future of field service. Are we actively seeking and valuing their opinions?

Female technician listening to field service colleague at industrial factory © TMLsPhotoG - Shutterstock

The evolution of the asset - why connected industrial equipment is crucial This article is sponsored by:

The pandemic exposed the inefficiencies that can arise from legacy equipment and a lack of asset connectivity. ServiceMax's Sumair Dutta explains what organizations need to do to realize real value from their services.

Industrial technology concept and factory automation concept © metamorworks - Shutterstock

Orange to green - using a Customer Distress Index to strengthen proactive support This article is sponsored by:

Resolving issues proactively is an essential part of field service management. Sumair Dutta of ServiceMax takes a deep dive into creating a Customer Distress Index

White attention sign inside yellow binary tunnel on orange background © 42pixels - Shutterstock

Humanity in the time of crisis - five steps for service leaders during COVID-19 This article is sponsored by:

Despite the COVID-19 shutdown, essential equipment still needs attention. Sumair Dutta of ServiceMax outlines five priorities for service leaders during this time

Female technician checks machine wearing protective mask against Covid-19 © M2020 - shutterstock

The technician as a sensor - 5 takeaways from Field Service Medical This article is sponsored by:

Service plays a crucial role in the success of digital initiatives, writes Sumair Dutta of ServiceMax. Here are his five takeaways from last month's Field Service Medical conference

Maintenance engineer repairing and checking CT scanner machine © samunella - Shutterstock

How to energize your Field Service Workforce Management - a 3 step program This article is sponsored by:

Three steps to focus on for field service leadership.

Six customer-led field service learnings I picked up This article is sponsored by:

Customer-led learnings are the best as they come from real-world experience. Six top tips here courtesy of Sumair Dutta.