Rob Katz is Vice President of Product Management in Salesforce's Office of Ethical and Humane Use of Technology. Rob co-leads a team embedding ethical use principles into Salesforce's software and solutions. Prior to Salesforce, Rob worked for Amazon Alexa, Acumen Fund, and the World Resources Institute. He holds a BA from Georgetown and MBA from Stanford; he lives in Seattle, Washington with his wife, Clara, and their two children.
How ethical personalization can enhance trust and unlock savings This article is sponsored by:
There's a fine line in consumer perception between personalized marketing and creepy data use. Rob Katz of Salesforce discusses how to strike the ethical balance between personalization and privacy.