Rob Katz - author at diginomica

Rob Katz is Vice President of Product Management in Salesforce's Office of Ethical and Humane Use of Technology. Rob co-leads a team embedding ethical use principles into Salesforce's software and solutions. Prior to Salesforce, Rob worked for Amazon Alexa, Acumen Fund, and the World Resources Institute. He holds a BA from Georgetown and MBA from Stanford; he lives in Seattle, Washington with his wife, Clara, and their two children.

Articles by Rob Katz

How ethical personalization can enhance trust and unlock savings This article is sponsored by:

There's a fine line in consumer perception between personalized marketing and creepy data use. Rob Katz of Salesforce discusses how to strike the ethical balance between personalization and privacy.

Business people studying code of conduct paper vector illustration. Office people working on company ethical integrity document on laptop screen. Code of business ethics and values © BRO.vector - Shutterstock