Raju Vegesna - author at diginomica

As Chief Evangelist at Zoho, Raju Vegesna plays a leading role in presenting Zoho's message to the business market worldwide.

Articles by Raju Vegesna

Generative AI built on a proprietary LLM is the way to go — if you know where to look This article is sponsored by:

Decisions, decisions - Raju Vegesna of Zoho makes the case for businesses making an informed decision about AI - and why the shiniest LLM in the box isn't necessarily the right choice.

AI ethics or AI Law concept. Developing AI codes of ethics. Compliance, regulation, standard , business policy and responsibility for guarding against unintended bias in machine learning algorithms © Parradee Kietsirikul - Canva.com

The key to retaining customers is understanding why they leave This article is sponsored by:

When the cycle of watching customer churn brings to mind a revolving door, Raju Vegesna of Zoho recommends a pause. A customer use case offers insights on going back to the beginning, with surprising results.

customer patient seating and waiting area chairs, physician's doctor's office, hopital, emergency room, clinic © mirror-images - Canva

Update on the skills gap - technology is fueling a reskilling renaissance This article is sponsored by:

Learning new skills is a constant cycle - but it takes time. Zoho's Raju Vegesna shares two examples of how reskilling the right way can build culture and improve efficiency, especially when getting to grips with SaaS technology.

Software as a Service SaaS with hand in front of symbol. Software concept. Business, modern technology concept © putilich - Canva.com

Acquired! Do you keep or change your CRM? This article is sponsored by:

Raju Vegensa of Zoho shares three examples of companies that went through acquisitions and the lessons learned about whether to keep or change their CRM systems.

Customer relationship management concept with wooden pegs and circles forming a diagram in an X shape © Gajus - Canva.com

Mitigating bad customer service is a full-contact team sport This article is sponsored by:

What drives exasperated customers to unleash fury? Raju Vegesna of Zoho explains why apologies aren't enough - and looks at the ways that authority and accountability can be unified across an organization to mitigate the risk of customer revenge.

Customer Experience Concept, Unhappy Businessman Client with Sadness Emotion Face on Paper Bag, Blurred Concrete Wall with Wording of Negative Reviews as background © Black Salmon - Shuttterstock

Making the case for best-of-suite over best-of-breed workplace solutions This article is sponsored by:

As customers continue to look for value when weighing up collaboration and communication platforms, Raju Vegesna of Zoho looks at the different choices vendors are offering.

Business team working remotely and exchanging files online, workplace collaboration platforms and tools concept © elenabsl - Shutterstock

Parsing the hype, hopes, and practical applications of AI across finance solutions This article is sponsored by:

Is AI in finance a pot of gold at the end of the rainbow? Zoho's Raju Vegesna does some myth-busting and explores the the middle ground where AI has a useful place amid the hype.

Pot of gold at the end of the rainbow finance hype myth concept © Michael C. Gray - Shutterstock

Options and agency turn businesses into sticky software customers This article is sponsored by:

How does software drive customer loyalty? Raju Vegesna of Zoho explains what makes enterprise software sticky for customers.

employee looking onto a glass wall with sticky notes, framework for managing work, scrum methodology sticky concept © Supamotion - Shutterstock

What businesses still don't know about data, and why it hurts them This article is sponsored by:

The pain of data - while the tools exist, data continues to be under-used or difficult to access for most businesses. Raju Vegesna of Zoho offers some strategies to help.

Business decisions mess and information data chaos as strategy confusion tiny person concept. Company leader lost focus about solutions and future plans for success and development © Vectormine - Shutterstock

Remote work is a half-measure - localism is the better way to grow This article is sponsored by:

Zoho's Raju Vegesna explains the principles behind localism, and why it's essential to find the right fit for a spoke office - from recruitment to operations.

Local Map Pin Marker Search In City © Andrey_Popov - Shutterstock

Marketers miss the target when first-party data fails to improve customer experience This article is sponsored by:

Zoho's Raju Vegesna shares some ways businesses can use first-party data to build lifetime company advocacy while adding value to the customer experience.

Many arrows missed hitting target mark. Shot miss. Multiple failed inaccurate attempts to hit archery target © Iconic Bestiary - Shutterstock

Why large organizations miss out on the full value of low-code This article is sponsored by:

Only around 25% of low-code development users are non-technical business people. Zoho's Raju Vegesna looks into why this is the case, and why there are benefits to increasing that supply.

Developer launches xcode software program to develop low-code © Konstantin Savusia - Shutterstock

Reskilling in the mid-market will jumpstart its recovery This article is sponsored by:

How do we jumpstart the mid-market recovery? It starts with reskilling, explains Raju Vegesna of Zoho.

Concept of business training and skill development symbol as human hands holding a puzzle piece and gears shaped as a head © Lightspring - Shutterstock