Raju Vegesna - author at diginomica

As Chief Evangelist at Zoho, Raju Vegesna plays a leading role in presenting Zoho's message to the business market worldwide.

Articles by Raju Vegesna

Making the case for best-of-suite over best-of-breed workplace solutions This article is sponsored by:

As customers continue to look for value when weighing up collaboration and communication platforms, Raju Vegesna of Zoho looks at the different choices vendors are offering.

Business team working remotely and exchanging files online, workplace collaboration platforms and tools concept © elenabsl - Shutterstock

Parsing the hype, hopes, and practical applications of AI across finance solutions This article is sponsored by:

Is AI in finance a pot of gold at the end of the rainbow? Zoho's Raju Vegesna does some myth-busting and explores the the middle ground where AI has a useful place amid the hype.

Pot of gold at the end of the rainbow finance hype myth concept © Michael C. Gray - Shutterstock

Options and agency turn businesses into sticky software customers This article is sponsored by:

How does software drive customer loyalty? Raju Vegesna of Zoho explains what makes enterprise software sticky for customers.

employee looking onto a glass wall with sticky notes, framework for managing work, scrum methodology sticky concept © Supamotion - Shutterstock

What businesses still don't know about data, and why it hurts them This article is sponsored by:

The pain of data - while the tools exist, data continues to be under-used or difficult to access for most businesses. Raju Vegesna of Zoho offers some strategies to help.

Business decisions mess and information data chaos as strategy confusion tiny person concept. Company leader lost focus about solutions and future plans for success and development © Vectormine - Shutterstock

Remote work is a half-measure - localism is the better way to grow This article is sponsored by:

Zoho's Raju Vegesna explains the principles behind localism, and why it's essential to find the right fit for a spoke office - from recruitment to operations.

Local Map Pin Marker Search In City © Andrey_Popov - Shutterstock

Marketers miss the target when first-party data fails to improve customer experience This article is sponsored by:

Zoho's Raju Vegesna shares some ways businesses can use first-party data to build lifetime company advocacy while adding value to the customer experience.

Many arrows missed hitting target mark. Shot miss. Multiple failed inaccurate attempts to hit archery target © Iconic Bestiary - Shutterstock

Why large organizations miss out on the full value of low-code This article is sponsored by:

Only around 25% of low-code development users are non-technical business people. Zoho's Raju Vegesna looks into why this is the case, and why there are benefits to increasing that supply.

Developer launches xcode software program to develop low-code © Konstantin Savusia - Shutterstock

Reskilling in the mid-market will jumpstart its recovery This article is sponsored by:

How do we jumpstart the mid-market recovery? It starts with reskilling, explains Raju Vegesna of Zoho.

Concept of business training and skill development symbol as human hands holding a puzzle piece and gears shaped as a head © Lightspring - Shutterstock

Comparing apples to apps - what a century of farming in America can teach us about the future of tech This article is sponsored by:

The technology industry faces disruption, shortages and rising costs. Raju Vegesna of Zoho looks back at 100 years of American farming history for some answers that can be applied to tech today.

Farmers hands with freshly harvested apples © mythja - Shutterstock

Transnational localism - a small town approach to staffing up This article is sponsored by:

Increasingly, talented people aiming to stay local are applying for jobs remotely. Raju Vegesna shares Zoho's transnational localism strategy for the US and the experiences that led there.

Opening of the Zoho office in Queretaro in Mexico © Zoho

Acquisition addiction – is there a better way to expand to meet customer demand? This article is sponsored by:

As vendors bolt on acquisitions to build a Frankenstein's monster and hold onto market share, Raju Vegesna of Zoho asks if there's a better way to meet the needs of customers

Businesswoman drawing big fish eat small fish on the wall © maxsattana - Shutterstock

Sensory surveillance is the hidden price you pay for all the smart devices around you This article is sponsored by:

Today's smart devices come with a hidden price tag for all of us. Zoho's Raju Vegesna explains the concept of sensory surveillance and why you should care

Smart speaker in focus with blurred figure behind sensory surveillance © Andrey_Popov - shutterstock

As GDPR turns two and with CCPA live, it's time to talk about data privacy at work This article is sponsored by:

Much of the discussion of GDPR and CCPA focuses on consumers, but data privacy is also an issue for employees, writes Zoho's Raju Vegesna

Network and data protection concept with padlock and switch © asharkyu - Shutterstock