As Chief Evangelist at Zoho, Raju Vegesna plays a leading role in presenting Zoho's message to the business market worldwide.

Articles by Raju Vegesna

Parsing the hype, hopes, and practical applications of AI across finance solutions This article is sponsored by: Zoho logo 370px

Is AI in finance a pot of gold at the end of the rainbow? Zoho's Raju Vegesna does some myth-busting and explores the the middle ground where AI has a useful place amid the hype.

Pot of gold at the end of the rainbow finance hype myth concept © Michael C. Gray - Shutterstock
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Marketers miss the target when first-party data fails to improve customer experience This article is sponsored by: Zoho logo 370px

Zoho's Raju Vegesna shares some ways businesses can use first-party data to build lifetime company advocacy while adding value to the customer experience.

Many arrows missed hitting target mark. Shot miss. Multiple failed inaccurate attempts to hit archery target © Iconic Bestiary - Shutterstock
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Comparing apples to apps - what a century of farming in America can teach us about the future of tech This article is sponsored by: Zoho logo 370px

The technology industry faces disruption, shortages and rising costs. Raju Vegesna of Zoho looks back at 100 years of American farming history for some answers that can be applied to tech today.

Farmers hands with freshly harvested apples © mythja - Shutterstock
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Acquisition addiction – is there a better way to expand to meet customer demand? This article is sponsored by: Zoho logo 370px

As vendors bolt on acquisitions to build a Frankenstein's monster and hold onto market share, Raju Vegesna of Zoho asks if there's a better way to meet the needs of customers

Businesswoman drawing big fish eat small fish on the wall © maxsattana - Shutterstock
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Sensory surveillance is the hidden price you pay for all the smart devices around you This article is sponsored by: Zoho logo 370px

Today's smart devices come with a hidden price tag for all of us. Zoho's Raju Vegesna explains the concept of sensory surveillance and why you should care

Smart speaker in focus with blurred figure behind sensory surveillance © Andrey_Popov - shutterstock
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As GDPR turns two and with CCPA live, it's time to talk about data privacy at work This article is sponsored by: Zoho logo 370px

Much of the discussion of GDPR and CCPA focuses on consumers, but data privacy is also an issue for employees, writes Zoho's Raju Vegesna

Network and data protection concept with padlock and switch © asharkyu - Shutterstock
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