Even the Facebook generation reads email, yet you'll be hard-pressed to hear it discussed at marketing technology events. The industry seems almost embarrassed to mention email - perhaps it's because the technology to integrate email with mobile and social is lagging behind what enterprises need.
At wireless technology giant Qualcomm, insiders are said to refer to NetSuite's cloud ERP system as 'the rapid platform', in contrast to the 'legacy platform' from Oracle that runs its core systems. Already deployed in peripheral business units, a larger role for NetSuite may now be on the cards.
Will the worlds of classic enterprise computing and truly cloud-native architectures ever converge? At one end of the spectrum, SAP HANA Enterprise Cloud jibes with the mainstream view of an enterprise cloud strategy. At the opposite extreme is the approach evangelized by cloud-native pioneer Netflix.
Ten years old next year, Salesforce.com's AppExchange ecosystem is maturing, with a growing roster of partners having built substantial software businesses running native on the Salesforce platform, including one that's reported to be prepping an IPO later this year.
Infor is an unexpected rider hitching a lift on the bandwagon of next-generation enterprise software. It aims to outsmart larger rivals Oracle and SAP in enabling its customers to take advantage of all today's buzzwords - mobile, social, big data analytics and cloud connectivity. But is its customer base ready to take advantage of all the goodies unveiled at its annual conference this week?
Cloud application vendors argue that their apps are so easy-to-use and rapid to deploy that there's very little call on professional services to implement them. But that attitude may be leading enterprises to under-invest in the skills and effort needed to realize the business results they hope to achieve.