Even the Facebook generation reads email, yet you'll be hard-pressed to hear it discussed at marketing technology events. The industry seems almost embarrassed to mention email - perhaps it's because the technology to integrate email with mobile and social is lagging behind what enterprises need.
Incumbent enterprise application vendors look out: research conversations with IT buyers suggests the pace of SaaS adoption is set to accelerate dramatically over the next few years, rising beyond 50 percent of total spending.
Enterprise analytics is a fast-growing market, as users demand up-to-the-minute data presented visually in context. But in their rush to consume fresh daily data, they may overlook the need for proper preparation of the data before serving.
Global SIs have established relationships with enterprises that make them preferred partners for most projects. But cloud implementations may require a different approach that specialist cloud SIs are better equipped to deliver.
At wireless technology giant Qualcomm, insiders are said to refer to NetSuite's cloud ERP system as 'the rapid platform', in contrast to the 'legacy platform' from Oracle that runs its core systems. Already deployed in peripheral business units, a larger role for NetSuite may now be on the cards.
Will the worlds of classic enterprise computing and truly cloud-native architectures ever converge? At one end of the spectrum, SAP HANA Enterprise Cloud jibes with the mainstream view of an enterprise cloud strategy. At the opposite extreme is the approach evangelized by cloud-native pioneer Netflix.
The first wave of enterprise mobile apps have been a disappointment. Either they don't exploit the mobile environment or they're not connected to enterprise data. To get the best of both worlds, a hybrid approach may be the best template.
Instead of wiping out bricks-and-mortar retail, the internet is bringing a new type of shopping experience to town centers and malls. While retailers who don't adapt are failing, a new breed is finding success.
Ten years old next year, Salesforce.com's AppExchange ecosystem is maturing, with a growing roster of partners having built substantial software businesses running native on the Salesforce platform, including one that's reported to be prepping an IPO later this year.
Infor is an unexpected rider hitching a lift on the bandwagon of next-generation enterprise software. It aims to outsmart larger rivals Oracle and SAP in enabling its customers to take advantage of all today's buzzwords - mobile, social, big data analytics and cloud connectivity. But is its customer base ready to take advantage of all the goodies unveiled at its annual conference this week?
Cloud application vendors argue that their apps are so easy-to-use and rapid to deploy that there's very little call on professional services to implement them. But that attitude may be leading enterprises to under-invest in the skills and effort needed to realize the business results they hope to achieve.