Phil Wainewright - author at diginomica

Phil Wainewright has been a recognized authority on cloud computing as a blogger, analyst, speaker and consultant since 1998. He writes about the transformation of 21st century business through digital technology to create frictionless enterprise, and is author of The XaaS Effect.

Articles by Phil Wainewright

Adobe Summit - with Firefly, Adobe adds accountability to generative AI This article is sponsored by:

Adobe Firefly isn't just another generative AI tool for image creation. Alongside it, Adobe is introducing a whole new infrastructure of digital content attribution and creator compensation.

Generative AI 'knows nothing' says Software AG's CPO. So what are the enterprise use cases? This article is sponsored by:

Amidst all the excitement about generative AI, what is its real use in the enterprise? We talk to Stefan Sigg, CPO at Software AG, and add some thoughts of our own.

Assorted mechanical robots photo by Jehyun Sung on Unsplash

Steady growth from Adobe in FY23 Q1 earnings, generative AI on deck for next week's Summit This article is sponsored by:

Steady earnings progress from Adobe as it reports for Q1 of FY2023 and sets the scene for next week's Adobe Summit and its take on generative AI

Adobe FY23 Q1 - screengrab from earnings call

TrailblazerDX - delivering actionable analytics to advisors at RBC Wealth Management This article is sponsored by:

At RBC Wealth Management, a dedicated Center of Excellence works with Salesforce admins to design analytics dashboards that help financial advisors engage better with clients.

Greg Beltzer, RBC, speaks at TrailblazerDX - @philww

Drilling into Einstein GPT - is generative AI trustworthy enough for enterprise use cases? This article is sponsored by:

Salesforce revealed it is adding generative AI to its products. But is this technology trustworthy enough for enterprise use cases? We drill into the risks and potential mitigations.

Kathy Baxter, Clara Shih, Salesforce - @philww

LLMs like ChatGPT will win in business when they start learning from humans, says Emergence Capital This article is sponsored by:

The danger of using generative AI technologies like ChatGPT in a business context is that they sound persuasive, but they're often wrong. Emergence Capital says we need 'iterative AI' that learns from humans.

Man and AI robot meet and handshake with sunset sky behind © PHOTOCREO Michal Bednarek - shutterstock

Former Red Hat CEO Jim Whitehurst on business strategy in a digital world This article is sponsored by:

Former Red Hat CEO Jim Whitehurst says that digital innovation and flexibility demands new systems, processes and culture - posing challenges for established enterprises.

Sanjay Brahmawar (l) and Jim Whitehurst - video screengrab

Why refrigeration company Cimco put a $1 million quote on ice and turned to Zoho CRM instead This article is sponsored by:

How industrial refrigeration company Cimco uses Zoho CRM and analytics to improve sales performance - and why it turned down a $1 million quote to put in Salesforce.

Toromont Cimco ice hockey puck on rink © Cimco Refrigeration

Box FY23 Q4 results yield cautious-but-positive outlook, Levie looks to enterprise LLM use cases This article is sponsored by:

Box improves profitability in FY23 Q4 earnings and FY24 outlook but disappoints with muted outlook, while CEO Levie talks up future LLM opportunity

Aaron Levie, CEO, Box, speaks at CIOWorks London 2022 - © Box

Are we paying the hyperscalers too much for public cloud? Zoho thinks so This article is sponsored by:

Are we overpaying the public cloud hyperscalers - AWS, Azure and GCP - based on economies of scale that no longer apply? Zoho says its private infrastructure costs it less than half it would pay a public cloud provider.

Sridhar Vembu CEO Zoho on HQ rooftop at Truly Zoho 2023-02-21 - @philww

Communication is key when managing remote work - insights from Zoho Workplace customers This article is sponsored by:

As more and more organizations embrace distributed teamwork, how do they keep their people aligned on goals and performing at their best? Two businesses speak from their experience.

Business team in cupped hands with digital transformation context © nopporn - shutterstock

Salesforce looks to enable field technicians as the new frontier of customer experience This article is sponsored by:

How modern technology is changing field technicians from digital outcasts to frontline customer experience ambassadors - a conversation with Taksina Eammano, EVP & GM Field Service at Salesforce.

Man providing fridge repair service with customer © Elnur - Shutterstock

The Tercera playbook for SI success in the next wave of cloud This article is sponsored by:

Technology services companies are evolving along with the emergence of composable IT and connected digital workplaces. We talk to Tercera CEO Chris Barbin about the new playbook for SI success.