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Paul is Chairman, Advisory Committee, CRM Centre of Excellence at Rotman School of Management, University of Toronto, New Media Board of Advisors at Center for American Progress and Chief Customer Officer at BPT Partners, LLC

Articles by Paul Greenberg

CRM rethought part 5 - now what? This article is sponsored by:

We're on the home straight with this final part about rethinking CRM in the context of the emergent social elements. In this part we get down to the definitional piece - the piece that ties together everything we've discussed in the last week.

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